Art New York (2016) Exhibition

Exhibition takeaway card design featuring Federico Uribe's Piano Man
  • Exhibition takeaway card design featuring Federico Uribe's Piano Man
  • Design by Alex Stevovich. Artwork by Federico Uribe

I designed promotional and supporting materials for Adelson Galleries' participation in Art New York 2016, on view May 3 through May 8, 2016.

Scope of Work

  • Development of the exhibition's visual identity.
  • Design of exhibition takeaway card.
  • Supporting design work throughout the exhibition.
  • Development and maintenance of web presence for the event.
  • Image preparation for print and digital use.

Visual Identity

A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.

Print

Takeaway

A takeaway card was designed for distribution at the fair, presenting the gallery and works on offer. I coordinated with the printer to maintain production quality.

Takeaway card design featuring Federico Uribe's Piano Man
  • Takeaway card design

General Design

General design support was provided throughout the exhibition.

Web

As the web developer for Adelson Galleries, I incorporated the fair participation into the gallery's website.

Technical

I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.

Artwork Attributions

All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.

© 2016 Alex Stevovich

Provider

Related Capabilities

Fine Art Layout

    Fine art layout covering typography, spacing, sequencing, and image treatment for artwork presentation within publications, exhibitions, and documentation — developed to museum and publishing standards for institutional and archival contexts.

    Exhibition Design

      Exhibition design covering graphic design, spatial planning, typography, printed materials, and digital media — developed as coherent visual systems for museums, galleries, fairs, and cultural events within institutional standards.

      Related Practices

      Visual Arts

      Colors in the Sky brandingColors in the Sky branding

        My Visual Arts practice encompasses graphic arts, publication design, illustration, branding, and digital presentation, with a specialization in fine arts and cultural institutions. The practice includes extensive work for leading museums and galleries, contributions to projects involving artists such as Mary Cassatt, John Singer Sargent, and Pablo Picasso, and the production of more than 10,000 pages of books, catalogues, and design materials supporting hundreds of exhibitions.

        The practice also encompasses web development and the creation of visual identity systems for businesses, institutions, and independent organizations.