- Adelson Galleries Boston Ad for SoWa Guide
- Advertisement Design
I designed a standalone advertisement for Adelson Galleries Boston, placed in SoWa Guide in 2015, promoting the gallery's location and its third anniversary in the SoWa Art + Design District.
Scope of Work
- Design of a standalone advertisement for placement in SoWa Guide.
- Coordination with the publisher on placement and production specifications.
- Image preparation for print use.
Advertisement Deliverables
A standalone advertisement was designed for placement in SoWa Guide, promoting Adelson Galleries Boston to visitors of the district and marking the gallery's third anniversary at its SoWa location. I coordinated with the publisher on placement and production specifications to ensure quality.
Rather than centering the ad around a single artwork, the layout leans on a photograph of the gallery's storefront, using the exterior signage and lit interior to establish a sense of place and invite passersby in. The gallery name is set in a bold, generously spaced display type stacked across three lines at the top of the page, with the anniversary message and hours set beneath in a lighter serif. Contact information and the gallery's logo are placed at the foot of the page, keeping the overall structure clean and legible against the photograph.
Technical
I was responsible for image preparation, including color balance, cropping, and preparing files for print use.
Artwork Attributions
The photograph shown was provided for use in the exhibition materials and remains the property and copyright of its respective rights holder.
