- Adelson Galleries Boston Web Home Page Featuring Jacob Collins, c. 2016
- Screenshot of Website
- Artwork by Jacob Collins
- Website Design by Alex Stevovich
I designed and developed the website for Adelson Galleries Boston, a satellite of Adelson Galleries presenting both established legacy artists and contemporary work, from the gallery's launch in 2012 through its closure in 2019. Over that period I was responsible for the gallery's entire web presence, designing, developing, updating, and maintaining the site throughout its full operational life.
My involvement extended beyond the website itself. I was directly responsible for much of the gallery's visual design work across promotional materials and exhibition graphics, which placed me naturally within the content pipeline. This integration meant the site did not require a traditional CMS or complex database infrastructure. Content flowed directly from the gallery's design and curatorial work into the site, and I structured the system to allow new artists, artworks, and exhibitions to be added efficiently and consistently.
Scope of Work
- Website architecture and system design.
- Visual identity and design application.
- Front-end development (HTML, CSS, JavaScript).
- Server-side development (PHP).
- Data-driven content system design for artists, artworks, and exhibitions.
- Digital exhibition development including 360° navigation, virtual walkthrough, and online catalogue formats.
- Bespoke exhibition page development.
- Responsive layout implementation.
- Search engine optimization including structured metadata and semantic markup.
- Accessibility implementation.
- Ongoing site maintenance and content updates throughout gallery operation.
Design Approach
- Adelson Galleries Boston Web Exhibition Page (Aithan Shapira), c. 2015
- Screenshot of Website
- Artwork by Aithan Shapira
- Website Design by Alex Stevovich
The site was designed in a restrained, traditional gallery format. The artwork represented by the gallery varied significantly in style and period, ranging from historically important works to contemporary pieces, and the interface needed to remain neutral and adaptable across that range. A clean, minimal structure was chosen throughout, allowing the artwork to remain the focus at all times without competition from the presentation around it.
Features
Data-Driven Content System
- Adelson Galleries Boston Web Past Exhibitions Page, c. 2016
- Screenshot of Website
- Artwork by Featured Artists
- Website Design by Alex Stevovich
The site was structured around a data-driven system essential for managing the substantial body of artists, exhibitions, and individual works represented by the gallery over its seven-year operation. Configurable areas handled current exhibitions, featured events, and gallery announcements. These sections were structured and data-driven while also supporting fully custom HTML layouts when an exhibition required a distinct or bespoke presentation.
Digital Exhibitions
- Adelson Galleries Boston Web Exhibitions Page (Marcus Reichert), c. 2015
- Demonstrating a fully customized exhibition presentation
- Screenshot of Website
- Artwork by Featured Artists
- Website Design by Alex Stevovich
Over the course of the gallery's operation I developed several approaches to digital exhibition formats. Custom 360° exhibition navigation was developed to approximate the experience of moving through the physical gallery space. Virtual walkthrough concepts were designed and implemented to extend the reach of exhibitions beyond the gallery walls. Online catalogue viewing was implemented in both bespoke formats designed specifically for individual exhibitions and through a standard digital book reader approach suited to catalogue distribution.
Responsive
- Adelson Galleries Boston Web Exhibitions Page (Jacob Collins), c. 2016
- Demonstrating of the responsive layout
- Screenshot of Website
- Artwork by Featured Artists
- Website Design by Alex Stevovich
A fully responsive layout was implemented to ensure the artwork could be presented clearly and without compromise across screen sizes and devices.
SEO (Search Engine Optimization)
Structured metadata including Schema.org markup was implemented across artist, artwork, and exhibition page types. Semantic HTML, descriptive metadata, and logical pagination were used to support search indexing and discoverability. The site architecture supported both human navigation and search engine crawlability across the full depth of the gallery's content.
Accessibility
The site was developed with attention to accessibility standards. Clear semantic structure, descriptive image metadata, and consistent navigation patterns were prioritized to ensure ease of use across devices and assistive technologies.
Technical Approach
The site was built using PHP with server-rendered HTML, supported by client-side JavaScript, aligning with the operational needs and infrastructure of the gallery throughout its period of operation.
Artwork Attribution
All artwork displayed on the website was exhibited by the gallery and remains the property and copyright of the respective artists and rights holders.