- Folding invitation design featuring John Singer Sargent's Pomegranates
- Design by Alex Stevovich. Artwork by John Singer Sargent
I developed visual identity and associated design materials for the Adelson Galleries Inaugural Exhibition, marking the gallery's inaugural presentation at their new location in the Crown Building, New York, on view May 20 through July 28, 2014. The exhibition presented historic works from the gallery's areas of focus.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including wall title lettering.
- Design of exhibition invitation.
- Development and maintenance of exhibition web presence.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Title lettering design
Invitation
A folded invitation with a custom envelope was designed for the opening reception. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Folding invitation design
Web
As the web developer for Adelson Galleries, I integrated the exhibition into the gallery's website, including updates to the exhibition history, virtual gallery, and homepage.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
