- Advertisement designed for placement in the Winter Show 2017 official catalogue, featuring John Singer Sargent's Kate Haven
- Design by Alex Stevovich. Artwork by John Singer Sargent
Development of advertising and general design materials for Adelson Galleries' participation in The Winter Antiques Show 2017, held at Park Avenue Armory, New York. The fair has since been rebranded as The Winter Show. This was the fair's 64th edition.
Work covered two areas: advertisement design for placement in the fair's official catalogue, and general design support across printed materials, booth environment, and fair-coordinated promotional placements.
Scope of Work
- Design of advertisement for placement in the fair's official catalogue.
- Design of booth environment materials, including signage, wall lettering, price list, and takeaway card.
- Development of branded materials for fair-coordinated promotional placements.
- Coordination with publishers on placement and production quality.
- Image preparation for print and digital use.
Advertisement
Official Winter Show Catalogue
A full-page advertisement was designed for placement in the fair's official catalogue, distributed to attendees across the run of the show. Left and right page variants were submitted alongside a secondary back cover spread option. I coordinated with the publisher on placement and production quality.
- Advertisement designed for placement in the Winter Show 2017 official catalogue, featuring John Singer Sargent's Kate Haven
- Design by Alex Stevovich. Artwork by John Singer Sargent
- Advertisement variant designed for placement in the Winter Show 2017 official catalogue, featuring John Singer Sargent's Kate Haven
- Design by Alex Stevovich. Artwork by John Singer Sargent
General Design
General design support was provided across the gallery's booth environment and printed materials, including booth signage, wall lettering, a price list, and a takeaway card. Branded materials were also developed for submission to fair-coordinated promotional placements.
Web
As the web developer for Adelson Galleries, I updated the website to reflect the gallery's participation in the fair, including updates to the exhibitions and events sections.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
