- Exhibition six-panel brochure design featuring the artwork of Adrien Broom
- Design by Alex Stevovich. Artwork by Adrien Broom
I developed visual identity and associated design materials for Adrien Broom: Envy, an exhibition at Hudson River Museum, on view June 6 through September 27, 2015. The exhibition presented Adrien Broom's large-scale photographic recreations of classic fairy tales organized around the theme of envy, with each story presented as an immersive installation. It was curated by Bartholomew F. Bland, Deputy Director, under the direction of Michael Botwinick, Director of Hudson River Museum. I coordinated with Linda Locke, Publication Director, throughout the project.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including introductory panel, story panels, quote lettering, wall lettering, and decorative wall frames.
- Design of exhibition brochure.
- Design of exhibition invitation.
- Design of band event card.
- Design of transit advertisement for MTA Metro-North.
- Design of visual email campaign.
- Design of A-frame signage.
- Design of recurring event signage and in-museum promotional materials.
- Design of weekly newspaper advertisements.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. A decorative modernist typographic style was developed to suit the storybook nature of the exhibition, drawing on the visual language of Adrien Broom's photographic sets and narratives.
Brochure
A six-panel exhibition brochure was designed for distribution at the museum.
- Six-panel brochure design
- Brochure design - faces 1 and 2
- Brochure design - faces 3 and 4
- Brochure design - faces 5 and 6
- Brochure design - faces 7 and 8
- Brochure design - faces 9 and 10
- Brochure design - faces 11 and 12
Invitation
A folded invitation was designed in postcard format, sealed for mailing and opened upon removal of the seal to reveal the invitation and exhibition details inside. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Folding invitation design
Band Event Card
A mailable postcard was designed to promote a music concert event organized around the exhibition. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Band event postcard design
Advertisement
MTA Metro-North Poster
A promotional poster was designed for display in the MTA Metro-North transit system as part of an arrangement between Hudson River Museum and MTA offering a combined rail and museum discount package.
- Adrien Broom: Envy MTA Ad
- Advertisement Design Around Fine Art
- Featuring Adrien Broom's Poisoned With Envy
- Design by Alex Stevovich. Artwork by Adrien Broom
Email Campaign
A visual email campaign was designed and managed to promote the exhibition.
- Visual email design
Newspaper Advertisements
Weekly advertisement placements were designed for Hudson River Museum exhibition programming, appearing consistently in print to maintain ongoing public visibility for the museum's exhibitions.
Environment
These materials were designed for installation in and around the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
A-Frame Signage
Signage was designed for a large A-frame sandwich board for display within and around the museum.
- A-Frame signage design
Event Signage
Recurring promotional flyers and in-museum posters were produced on an ongoing basis throughout the run of the exhibition, covering programming events as well as the exhibition itself.
- Event signage design
Introductory Panel
A large introductory text panel was designed to be mounted at the entrance of the exhibition.
- Introductory wall panel design
Story Panels
Seven large wall panels were designed, one for each fairy tale story presented in the exhibition. Each panel presented the narrative text of the corresponding story in a richly typeset layout with decorative elements, providing context for the surrounding photography.
- Story wall panel - The Singing Bone
- Story wall panel - Beauty and the Beast
- Story wall panel - Sprightly Water, Talking Bird, Singing Tree
- Story wall panel - The Black Bride and the White One
- Story wall panel - Cinderella
- Story wall panel - The Goose Girl
- Story wall panel - Snow White
Quote Panels
Fourteen quotes were produced as vinyl adhesive lettering and applied directly to the gallery walls, placed in context with the story scenes and photography throughout the exhibition.
- Quote wall Lettering - Beauty and the Beast #1
- Quote wall Lettering - Beauty and the Beast #2
- Quote wall Lettering - Beauty and the Beast #3
- Quote wall Lettering - Beauty and the Beast #4
- Quote wall Lettering - Cinderella #1
- Quote wall Lettering - Cinderella #2
- Quote wall Lettering - Dante Alighieri
- Quote wall Lettering - Heraclitus
- Quote wall Lettering - William Shakespeare
- Quote wall Lettering - Snow White #1
- Quote wall Lettering - Snow White #2
- Quote wall Lettering - Snow White #3
- Quote wall Lettering - Alexander Solzhenitsyn
- Quote wall Lettering - Victor Hugo
Text Lettering
Twenty-two vinyl adhesive lettering pieces were produced for titling and labeling throughout the exhibition, covering story section titles, character identifications, and other contextual text. Four examples are shown.
- Text wall lettering design - Envy
- Text wall lettering design - Cinderella
- Text wall lettering design - Beauty and the Beast
- Text wall lettering design - The Knight
Decorative Wall Frames
Seven sets of decorative frames were designed as modular corner and edge elements in an adhesive panel format, mounted behind the large-format photography throughout the exhibition. Each set was unique to its corresponding story, with designs drawn from elements used in Adrien Broom's sets. The frames provided a decorative storybook quality to the flat, unframed photographic prints.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Attributions
All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
