- Allston Village Street Fair Web Home Page, c. 2017
- Screenshot of Website
- Web Design by Alex Stevovich
I sponsored the Allston Village Street Fair for five years, providing web design and development as my contribution to the organization. The fair's existing website was being retired and I designed and built a new one from the ground up. During this period I was also responsible for much of the fair's visual design, developing a cohesive visual identity that extended across the website and printed promotional materials, incorporating and refining the fair's established branding.
Scope of Work
- Website architecture and system design.
- Front-end development (HTML, CSS, JavaScript).
- Deployment and server configuration (static hosting environment).
- Responsive layout implementation.
- Integration of new sponsors, events, and entertainers into the web system.
- Ongoing content updates.
- Search engine optimization and accessibility implementation, including structured metadata and semantic markup.
- Ongoing site maintenance and technical oversight.
Design Approach
The site was intentionally bold and energetic, reflecting the character of the street fair itself. Color, scale, and contrast were used to create a strong first impression. The homepage became a sophisticated layout and hero centerpiece setting up the fair with immediate visual presence.
Two interactive elements were implemented: a countdown timer and an image slideshow.
Sponsor visibility was a central consideration, as website placement was a key component of sponsorship agreements. Sponsors were structured within a simple data model to ensure consistent presentation.
Event programming and entertainment schedules were updated regularly. The site included dedicated pages for individual performers and events.
Responsive
A fully responsive layout was implemented. The homepage included a mobile-specific layout variation designed to preserve visual impact across screen sizes.
SEO (Search Engine Optimization)
Structured metadata, including Schema.org markup, was implemented across relevant page types. Semantic HTML, descriptive metadata, and logical pagination were used to support search indexing and discoverability. The site architecture supported both human navigation and search engine crawlability.
Accessibility
The site was developed with attention to accessibility standards. Clear semantic structure, descriptive image metadata, and consistent navigation patterns were prioritized to ensure ease of use across devices and assistive technologies.
Technical Approach
The site was built using standard HTML, CSS, and JavaScript as a framework-agnostic foundation. The goal was to create a durable and unopinionated structure that could be maintained or adapted after my involvement concluded.
Limited vanilla JavaScript functionality was implemented to support a slideshow component and a countdown timer while preserving overall simplicity.
The site was deployed on a lightweight static server environment, minimizing dependencies and operational complexity.
Testimonial
The director of the fair provided the following testimonial:
- Joan Pasquale
- Director, Allston Village Street Fair
Attributions
The photos and logos shown remain the property of their respective rights holders.