- Andrew Stevovich: Familiar Faces Campaign Week 4
- Advertisement Design Around Fine Art
- Featuring Andrew Stevovich’s Dinner in Ithaca
- Design by Alex Stevovich. Artwork by Andrew Stevovich
I designed a weekly print advertisement campaign for The New York Times, produced for Andrew Stevovich: Familiar Faces, an exhibition at Adelson Galleries, March 24 through April 25, 2015. The exhibition presented figurative paintings by Andrew Stevovich and traveled to Adelson Galleries Boston, with a shared catalogue produced for both presentations.
Scope of Work
- Design of weekly print advertisement campaign for The New York Times.
- Coordination with the publisher on placement and production specifications.
- Image preparation for print use.
Advertisement Deliverables
A print advertisement campaign was designed for The New York Times, running weekly over the course of the exhibition with four distinct versions, each drawing on a different painting from the show. An additional filler ad was also designed to accommodate extra placements as needed. I coordinated with the publisher on placement and production specifications to ensure quality.
The series shares a consistent typographic and layout language, establishing a recognizable identity for the campaign from week to week while allowing each version to feature its own painting. The approach kept the figurative work central and legible within the format of the paper.
- Andrew Stevovich: Familiar Faces Campaign Week 1
- Advertisement Design Around Fine Art
- Featuring Andrew Stevovich’s Number Game
- Design by Alex Stevovich. Artwork by Andrew Stevovich
- Andrew Stevovich: Familiar Faces Campaign Week 2
- Advertisement Design Around Fine Art
- Featuring Andrew Stevovich’s Subway Riders
- Design by Alex Stevovich. Artwork by Andrew Stevovich
- Andrew Stevovich: Familiar Faces Campaign Week 3
- Advertisement Design Around Fine Art
- Featuring Andrew Stevovich’s Sophie
- Design by Alex Stevovich. Artwork by Andrew Stevovich
- Andrew Stevovich: Familiar Faces Campaign Week 4
- Advertisement Design Around Fine Art
- Featuring Andrew Stevovich’s Dinner in Ithaca
- Design by Alex Stevovich. Artwork by Andrew Stevovich
- Andrew Stevovich: Familiar Faces Campaign Filler
- Advertisement Design Around Fine Art
- Featuring Andrew Stevovich’s Interior at Night
- Design by Alex Stevovich. Artwork by Andrew Stevovich
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print use.
Artwork Attributions
All artwork shown is by Andrew Stevovich. All rights reserved by respective rights holders.
