Alex StevovichAlex Stevovich
Alex StevovichAlex Stevovich
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Andrew Wyeth: Seven Decades Art and Antiques Magazine Ad

Andrew Wyeth: Seven Decades Art and Antiques Magazine Ad
  • Andrew Wyeth: Seven Decades Art and Antiques Magazine Ad
  • Advertisement Design Around Fine Art
  • Featuring Andrew Wyeth’s Ship's Door
  • Design by Alex Stevovich. Artwork by Andrew Wyeth, © Andrew Wyeth

I designed a full-page advertisement for placement in Art & Antiques magazine, produced for Andrew Wyeth: Seven Decades, an exhibition at Adelson Galleries, November 18 through December 20, 2014. The exhibition presented a survey of Andrew Wyeth's work across seven decades, drawing from private collections with many works never before exhibited publicly.

Scope of Work

  • Design of full-page advertisement for placement in Art & Antiques magazine.
  • Coordination with the publisher on placement and production specifications.
  • Image preparation for print use.

Advertisement Deliverables

A full-page advertisement was designed for placement in Art & Antiques magazine. I coordinated with the publisher on placement and production specifications to ensure quality.

The layout draws on the visual identity established for the exhibition, applying its typographic and structural language to a single-page magazine format. The painting is given the central position on the page, with supporting text kept minimal so the work remains the focus.

Technical

I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print use.

Artwork Attributions

All artwork shown is by Andrew Wyeth, © Andrew Wyeth. All rights reserved by respective rights holders.

© 2014 Alex Stevovich

Provider

Related Capabilities

Fine Art Layout

    Fine art layout covering typography, spacing, sequencing, and image treatment for artwork presentation within publications, exhibitions, and documentation — developed to museum and publishing standards for institutional and archival contexts.

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    Advertisement

      Advertisement work spanning the full campaign lifecycle — from concept and placement strategy through production and publisher coordination. Clients include major galleries, cultural institutions, museums, entertainment companies, and commercial brands, with work appearing in The New York Times, Art in America, Artforum, and most major U.S. national publications.

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      Related Practices

      Visual Arts

      Colors in the Sky brandingColors in the Sky branding

        My Visual Arts practice encompasses graphic arts, publication design, illustration, branding, and digital presentation, with a specialization in fine arts and cultural institutions. The practice includes extensive work for leading museums and galleries, contributions to projects involving artists such as Mary Cassatt, John Singer Sargent, and Pablo Picasso, and the production of more than 10,000 pages of books, catalogues, and design materials supporting hundreds of exhibitions.

        The practice also encompasses web development and the creation of visual identity systems for businesses, institutions, and independent organizations.

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