- Andrew Wyeth: Seven Decades exhibition catalogue, cover spread
- Design by Alex Stevovich. Artwork by Andrew Wyeth
I designed the exhibition catalogue for Andrew Wyeth: Seven Decades, produced by Adelson Galleries in conjunction with the exhibition on view November 18 through December 20, 2014. The catalogue runs 68 pages and opens with an introduction by Warren Adelson followed by essays by Dr. William H. Gerdts organized by decade, each presenting works from that period drawn from private collections, many never before publicly exhibited. The publication was also adapted to a digital edition for online display and distribution.
Scope of Work
- Visual identity development for the publication.
- Concept development and design direction.
- Layout design and typography across 68 pages.
- Image preparation for print and digital use.
- Digital edition adaptation for online display and distribution.
- Coordination with the printer through production.
Visual Identity
The visual identity for this catalogue was developed as part of the larger exhibition project. I was responsible for the complete design language of the exhibition — typographic system, color, graphic approach — and this extended fully into the catalogue, creating continuity across all materials produced for Andrew Wyeth: Seven Decades.
Design Overview
The catalogue was designed to present Wyeth's work across a seven-decade survey, with a typographic and layout language capable of supporting both essay content and sustained plate presentation across 68 pages.
Spreads in Sequence
- Andrew Wyeth: Seven Decades exhibition catalogue, cover spread
- Andrew Wyeth: Seven Decades exhibition catalogue, inside front cover spread
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 2–3
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 4–5
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 6–7
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 8–9
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 10–11
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 12–13
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 14–15
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 16–17
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 18–19
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 20–21
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 22–23
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 24–25
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 26–27
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 28–29
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 30–31
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 32–33
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 34–35
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 36–37
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 38–39
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 40–41
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 42–43
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 44–45
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 46–47
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 48–49
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 50–51
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 52–53
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 54–55
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 56–57
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 58–59
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 60–61
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 62–63
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 64–65
- Andrew Wyeth: Seven Decades exhibition catalogue, pages 66–67
Technical
I was responsible for image preparation throughout, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for both print and digital use.
Production Coordination
I coordinated with the printer through production to ensure print quality and accurate color reproduction.
Artwork Attributions
All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.