Alex StevovichAlex Stevovich
Alex StevovichAlex Stevovich
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Andrew Wyeth: Seven Decades New York Times Ad Campaign

Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 4
  • Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 4
  • Advertisement Design Around Fine Art
  • Featuring Andrew Wyeth’s Coming Ashore
  • Design by Alex Stevovich. Artwork by Andrew Wyeth, © Andrew Wyeth

I designed a weekly print advertisement campaign for The New York Times, produced for Andrew Wyeth: Seven Decades, an exhibition at Adelson Galleries, November 18 through December 20, 2014. The exhibition presented a survey of Andrew Wyeth's work across seven decades, drawing from private collections with many works never before exhibited publicly.

Scope of Work

  • Design of weekly print advertisement campaign for The New York Times.
  • Coordination with the publisher on placement and production specifications.
  • Image preparation for print use.

Advertisement Deliverables

A print advertisement campaign was designed for The New York Times, running weekly over the course of the exhibition with four distinct versions, each drawing on a different work from the show. An additional filler ad was also designed to accommodate extra placements as needed. I coordinated with the publisher on placement and production specifications to ensure quality.

The series shares a consistent typographic and layout language, establishing a recognizable identity for the campaign from week to week while allowing each version to feature its own work. Given the scope of the survey, the layout was kept consistent enough to unify the run while still giving each week's painting room to read clearly at newsprint scale.

Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 1
  • Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 1
  • Advertisement Design Around Fine Art
  • Featuring Andrew Wyeth’s Guarded
  • Design by Alex Stevovich. Artwork by Andrew Wyeth, © Andrew Wyeth
Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 2
  • Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 2
  • Advertisement Design Around Fine Art
  • Featuring Andrew Wyeth’s Ship's Door
  • Design by Alex Stevovich. Artwork by Andrew Wyeth, © Andrew Wyeth
Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 3
  • Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 3
  • Advertisement Design Around Fine Art
  • Featuring Andrew Wyeth’s Shed Lantern
  • Design by Alex Stevovich. Artwork by Andrew Wyeth, © Andrew Wyeth
Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 4
  • Andrew Wyeth: Seven Decades New York Times Ad Campaign Week 4
  • Advertisement Design Around Fine Art
  • Featuring Andrew Wyeth’s Coming Ashore
  • Design by Alex Stevovich. Artwork by Andrew Wyeth, © Andrew Wyeth
Andrew Wyeth: Seven Decades New York Times Ad Campaign Filler
  • Andrew Wyeth: Seven Decades New York Times Ad Campaign Filler
  • Advertisement Design
  • Design by Alex Stevovich

Technical

I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print use.

Artwork Attributions

All artwork shown is by Andrew Wyeth, © Andrew Wyeth. All rights reserved by respective rights holders.

© 2014 Alex Stevovich

Provider

Related Capabilities

Fine Art Layout

    Fine art layout covering typography, spacing, sequencing, and image treatment for artwork presentation within publications, exhibitions, and documentation — developed to museum and publishing standards for institutional and archival contexts.

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    Advertisement

      Advertisement work spanning the full campaign lifecycle — from concept and placement strategy through production and publisher coordination. Clients include major galleries, cultural institutions, museums, entertainment companies, and commercial brands, with work appearing in The New York Times, Art in America, Artforum, and most major U.S. national publications.

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      Related Practices

      Visual Arts

      Colors in the Sky brandingColors in the Sky branding

        My Visual Arts practice encompasses graphic arts, publication design, illustration, branding, and digital presentation, with a specialization in fine arts and cultural institutions. The practice includes extensive work for leading museums and galleries, contributions to projects involving artists such as Mary Cassatt, John Singer Sargent, and Pablo Picasso, and the production of more than 10,000 pages of books, catalogues, and design materials supporting hundreds of exhibitions.

        The practice also encompasses web development and the creation of visual identity systems for businesses, institutions, and independent organizations.

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