Art in Nature: Legacy of the Land Exhibition

Exhibition catalogue cover spread
  • Exhibition catalogue cover spread featuring Dana Bartlett's By The Sea (detail)

I designed the exhibition catalogue for Art in Nature: Legacy of the Land, presented by the California Center for the Arts, Escondido, as part of the Art in Nature Alliance, on view March 22 through May 3, 2015. The exhibition paired pre–World War II plein-air landscapes with works by contemporary painters, and the catalogue was designed to reflect both the historical material and the continuity of California's living landscape tradition.

Scope of Work

  • Development of the exhibition's visual identity.
  • Design of exhibition catalogue (print and digital).
  • Research and coordination of local printing to meet production quality and timeline requirements.
  • Image preparation for print and digital use.

Visual Identity

A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.

Catalogue

A full exhibition catalogue was designed, running 104 pages exclusive of cover. The catalogue opens with a preface, introduction, and a series of essays presented as integrated text and image layouts. It is organized into two sections: a historic section featuring pre–World War II plein-air works with accompanying texts, and a contemporary section presenting works by living painters in the same format. I coordinated with Robert W. Dudley, Board Member and Executive Editor of the publication, who served as my primary contact throughout the project.

For printing, I researched and sourced a capable local printer to meet the tight timeline constraints of the project, coordinating through samples and quality review. I worked with Lois Jones at Minuteman Press, whose production work met the quality and timeline requirements of the project.

Exhibition catalogue cover spread
  • Exhibition catalogue cover spread
Exhibition catalogue pages 2-3
  • Exhibition catalogue pages 2-3
Exhibition catalogue pages 4-5
  • Exhibition catalogue pages 4-5
Exhibition catalogue pages 10-11
  • Exhibition catalogue pages 10-11
Exhibition catalogue pages 16-17
  • Exhibition catalogue pages 16-17
Exhibition catalogue pages 26-27
  • Exhibition catalogue pages 26-27
Exhibition catalogue pages 28_29
  • Exhibition catalogue pages 28-29
Exhibition catalogue pages 44_45
  • Exhibition catalogue pages 44-45
Exhibition catalogue pages 90_91
  • Exhibition catalogue pages 90-91

Technical

I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.

Artwork Attributions

All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.

© 2015 Alex Stevovich

Provider

Related Capabilities

Fine Art Layout

    Fine art layout covering typography, spacing, sequencing, and image treatment for artwork presentation within publications, exhibitions, and documentation — developed to museum and publishing standards for institutional and archival contexts.

    Exhibition Design

      Exhibition design covering graphic design, spatial planning, typography, printed materials, and digital media — developed as coherent visual systems for museums, galleries, fairs, and cultural events within institutional standards.

      Related Practices

      Visual Arts

      Colors in the Sky brandingColors in the Sky branding

        My Visual Arts practice encompasses graphic arts, publication design, illustration, branding, and digital presentation, with a specialization in fine arts and cultural institutions. The practice includes extensive work for leading museums and galleries, contributions to projects involving artists such as Mary Cassatt, John Singer Sargent, and Pablo Picasso, and the production of more than 10,000 pages of books, catalogues, and design materials supporting hundreds of exhibitions.

        The practice also encompasses web development and the creation of visual identity systems for businesses, institutions, and independent organizations.