- Belle Hero Graphic
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
I developed the brand identity for Belle, an ongoing research and development initiative into general tooling for production arts. The brand is designed to serve a dual purpose: establishing a coherent identity for research papers and internal documentation, and acting as a unified mark of quality across released products.
Scope of Work
- Development of visual identity and concept.
- Design of wordmark and monogram.
- Design and illustration of brand mascot.
- Development of illustrated logo lockups in horizontal and square formats.
- Development of hero graphic.
- Development of context variants.
- Production of vector artwork for final outputs.
Identity
- Photography Presentation of Belle's square illustrated logo
The goal was to create a mark of quality for production arts tooling with mascot potential for use in documentation, tutorials, and sales pages. The identity needed to reflect both the technical rigor of the work and the creative energy of production environments — precise enough for research contexts, expressive enough for artists.
The palette draws on gold tones grounded in architectural and construction references, paired with deep navy, rendered throughout in a flat graphic style.
Deliverables
A set of graphics were developed as an initial package of branding assets. All final artwork was produced as digital vector illustrations.
Lettering
- Belle Wordmark
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The primary wordmark is set in bold geometric letterforms with a mixed-case construction that keeps the mark approachable without sacrificing weight. Gold accent fills in the counters of the B and terminal e tie the type directly to the monogram system, giving the lettering a graphic punch that holds up across both technical and creative contexts.
- Belle Monogram Graphic
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A standalone B mark for use at small scales — as a favicon, watermark, or emblem. The form features a custom cut to the B silhouette and a gold accent at the lower bowl, creating visual weight and immediate brand recognition.
Illustrated Logo
An illustrated mascot was designed as an appealing, charismatic character — simple and iconic, with a construction worker helmet, pencil behind the ear, and a ponytail. The mascot is intended as a recurring presence across all Belle initiatives, products, and documentation.
- Belle horizontal illustrated logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A full illustrated lockup pairing the mascot with the wordmark on an angled gold field.
- Belle square illustrated logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A compact lockup with the mascot bust positioned above the wordmark, suited for profile images, thumbnails, and square-format assets.
- Belle Hero Graphic
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A close-cropped portrait of the mascot at large scale, intended for use in article headers, documentation, and promotional materials. (Shown as this article's cover image.)
Variants
Dark background variants were developed featuring a white outline sticker effect on the illustrated version, with alternate colorways for the lettering and monogram. A set of on-yellow variants using alternative color systems was also developed for special placements.
- Demonstration of the Belle logo's variants for light and dark backgrounds
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
- Demonstration of the Belle logo's variants for light and dark backgrounds
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
- Demonstration of the Belle logo's variants for light and dark backgrounds
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
Vector Artwork
- Demonstration of underlying vector-lines for the Belle Illustrated Square Logo
- Original artwork by Alex Stevovich
- © Alex Stevovich
- Demonstration of underlying vector-lines for the Belle Illustrated Horizontal Logo
- Original artwork by Alex Stevovich
- © Alex Stevovich
The final illustration is produced entirely in vector, with no additional post processing.
Development
The project involved numerous sketches, shape studies, and color explorations, included here as documentation allows.
- Color and shape study for Belle branding
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
An abstract compositional study exploring the core palette — navy, gold, and white — through geometric form. The study examines how the brand's three colors interact at varying scales and relationships, informing how the palette is applied across the mark system and supporting graphics.