Bouquet Brand Identity

Graphic Square Logo
Vector illustration
Original artwork by Alex Stevovich
© Alex Stevovich

I developed the brand identity for Bouquet, a production arts and technical arts studio. The identity is designed to sit quietly alongside dense visual content — screenshots, renderings, and technical presentations — without competing for attention.

Scope of Work

Development of visual identity and concept.
Design of logo mark.
Development of light and dark variants.
Production of vector artwork for final outputs.

Identity

The goal was a mark that could hold its own at small sizes and on clean white compositions, where the primary content is always the work itself. A flower motif was pursued as the conceptual foundation, translating organic form into strict geometric language — rotated squares and triangles arranged around a central pink accent, reading simultaneously as a stylized bloom and a structural cross. The result is minimal enough to step back and distinctive enough to be remembered.

Deliverables

A set of graphics were developed as an initial package of branding assets. All final artwork was produced as digital vector illustrations.

Graphic Logo

The mark is built from six geometric elements — two large rotated squares, two right triangles, and a central pink chevron accent — arranged along a diagonal axis to form a cross or flower silhouette. The pink accent sits at the intersection of the forms, the only warm element in an otherwise cool grey and white palette. Light and dark variants were developed, the dark version placing the grey forms against deep black, the pink accent intensifying against the darker field.

Variants

Graphic Square Logo for Dark Backgrounds
Vector illustration
Original artwork by Alex Stevovich

A light and dark variant were developed.

Vector Artwork

Demonstration of underlying vector-lines for the Graphic Square Logo
Original artwork by Alex Stevovich

The final illustration is produced entirely in vector, with no additional post processing.