- Exhibition poster design featuring Jonathan Monaghan's Disco Beast
I developed visual identity and associated design materials for Castles in the Sky: Fantasy Architecture in Contemporary Art, a group exhibition at Lehman College Art Gallery, on view October 13, 2018 through January 26, 2019. The exhibition featured works by over 30 artists and was curated by Bartholomew F. Bland, Executive Director of Lehman College Art Gallery.
Scope of Work
- Development of the exhibition's visual identity.
- Development of original graphics and vector artwork for use across exhibition materials.
- Design of environmental graphics, including wall title lettering and introductory wall panel.
- Design of exhibition poster.
- Design of visual email campaign.
- Design of exhibition invitation.
- Design of exhibition catalogue (print and digital).
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Original Graphics
Original graphics and vector artwork were developed for use across the exhibition materials. Some motifs are derivatives of works featured in the exhibition.
Environment
Wall Title
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
Introductory Panel
A large introductory text panel was designed and mounted to the gallery wall at the entrance of the exhibition.
- Introductory wall panel design
Advertisement
Poster
A large-format exhibition poster was designed for display across multiple locations to promote the exhibition.
- Exhibition poster design featuring Jonathan Monaghan's Disco Beast
Email Campaign
A visual email campaign was designed and managed to promote the exhibition.
- Visual email campaign design
Invitation
A two-sided square invitation was designed with a custom envelope for mailing and gallery distribution. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Two-sided exhibition invitation design featuring the artwork of Jonathan Monaghan
Catalogue
A full exhibition catalogue was designed, running 114 pages exclusive of cover. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue pages 10-11
- Exhibition catalogue pages 54-55
- Exhibition catalogue pages 80-81
- Exhibition catalogue pages 108-109
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
