- CSKY horizontal illustrated logo for dark backgrounds
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
I developed the brand identity for CSKY (Colors in the Sky), a brand for my visual design practice. The identity is built around a bold, colorful graphic system designed to be memorable across a wide range of applications and format sizes.
Scope of Work
- Development of visual identity and concept.
- Design of wordmark.
- Design and illustration of logo mark.
- Development of illustrated logo lockups in horizontal and square formats.
- Development of variants.
- Development of extended trail layout system.
- Production of vector artwork for final outputs.
Identity
The brand needed to be immediately striking — something that could carry a design practice across contexts as varied as a social profile thumbnail and a wide-format banner, without losing coherence or energy. The Pegasus motif communicates creative flight and aspiration; the color trail extending from its wing gives the mark momentum and provides the system's key layout mechanism.
Deliverables
A set of graphics were developed as an initial package of branding assets. All final artwork was produced as digital vector illustrations.
Lettering
- CSKY Wordmark
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The wordmark sets CSKY in bold uppercase letterforms, each letter a distinct color — sky blue, golden yellow, hot pink, and magenta-violet — with each character overlapping the next, the intersections producing additive color mixing effects reminiscent of transparent layers. The palette mirrors the three stripe colors of the trail, tying the type directly to the illustrated system. A small triangular blue notch at the apex of the K adds a precise graphic accent at the point of highest visual tension in the mark.
Illustrated Logo
- CSKY Square Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A solid color silhouette of Pegasus mid-gallop, the wing extending into a trail of three horizontal stripes — sky blue, golden yellow, and hot pink — that sweep back behind the figure. The trail doubles as a speed line and a color key for the entire identity system.
- CSKY Horizontal Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The same horizontal lockup on white, the Pegasus in dark charcoal — a softer, more versatile presentation suited to print and editorial contexts.
- CSKY Hero Graphic
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A close-cropped composition of the Pegasus silhouette filling the frame, the trail cutting across behind it and the CSKY wordmark positioned in the upper corner — optimized for icon and thumbnail use where the full horizontal lockup would be too wide.
Variants
- CSKY Horizontal Logo for Dark Backgrounds
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The full horizontal lockup on black — the Pegasus in white silhouette, the trail in full color, the wordmark set below. The dark field intensifies the color trail and gives the mark a high-energy, graphic boldness suited to promotional and digital applications.
Layout System
- Demonstration of seamless assembly
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A split layout demonstrating the trail's construction — showing how the stripe element detaches from the Pegasus silhouette and can extend seamlessly across wide formats, the trail tiles flush to the wing so the composition can stretch to any horizontal dimension without breaking.
Vector Artwork
- Demonstration of underlying vector-lines for the CSKY Horizontal Logo Illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The final illustration is produced entirely in vector, with no additional post processing.