- Exhibition catalogue cover spread featuring the artwork of Jacob Collins and Federico Uribe
- Design by Alex Stevovich. Artwork by Jacob Collins and Federico Uribe
I developed visual identity and associated design materials for Fall Exhibition: Five Artists, a group exhibition at Adelson Galleries, on view September 14 through October 2, 2015. The exhibition presented works by Jacob Collins, Winfred Rembert, Andrew Stevovich, Federico Uribe, and Jamie Wyeth.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including wall title lettering.
- Design of exhibition invitation.
- Design of exhibition catalogue (print and digital).
- Development and maintenance of exhibition web presence.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Title lettering design
Invitation
A postcard invitation was designed for promotional mailings. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Postcard invitation design
Catalogue
A full exhibition catalogue was designed, running 56 pages exclusive of cover. The catalogue opens with an introduction by Warren Adelson followed by a plate section presenting all works in the exhibition. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue pages 4-5
- Exhibition catalogue pages 6-7
- Exhibition catalogue pages 22-23
- Exhibition catalogue pages 44-45
Web
As the web developer for Adelson Galleries, I integrated the exhibition into the gallery's website, including updates to the exhibition history, virtual gallery, and homepage.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
