- Exhibition catalogue cover spread featuring the artwork of Federico Uribe
- Design by Alex Stevovich. Artwork by Federico Uribe
I developed visual identity and associated design materials for Federico Uribe: Animals and Friends In Pencils, Books and Bullets, an exhibition at Adelson Galleries, on view May 2 through June 11, 2016. The exhibition presented works by Federico Uribe constructed from everyday objects including colored pencils, books, and bullets.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including wall title lettering.
- Design of exhibition invitation.
- Design of weekly print advertisement campaign for The New York Times.
- Design of exhibition catalogue (print and digital).
- Development and maintenance of exhibition web presence.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Title lettering design
Invitation
A postcard invitation was designed for promotional mailings. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Invitation postcard design
Advertisement
The New York Times
A print advertisement campaign was designed for The New York Times, running weekly over the course of the exhibition with four distinct versions. I coordinated with the publisher on placement and production specifications to ensure quality.
- Federico Uribe: Animals and Friends New York Times Ad Campaign Week 1
- Advertisement Design Around Fine Art
- Featuring Federico Uribe’s Piano Woman
- Design by Alex Stevovich. Artwork by Federico Uribe
- Federico Uribe: Animals and Friends New York Times Ad Campaign Week 2
- Advertisement Design Around Fine Art
- Featuring Federico Uribe’s Piano Man
- Design by Alex Stevovich. Artwork by Federico Uribe
- Federico Uribe: Animals and Friends New York Times Ad Campaign Week 3
- Advertisement Design Around Fine Art
- Featuring Federico Uribe’s Dog Portrait
- Design by Alex Stevovich. Artwork by Federico Uribe
- Federico Uribe: Animals and Friends New York Times Ad Campaign Week 4
- Advertisement Design Around Fine Art
- Featuring Federico Uribe’s Theorist
- Design by Alex Stevovich. Artwork by Federico Uribe
Catalogue
A full exhibition catalogue was designed, running 50 pages exclusive of cover, presenting works in the exhibition as a plate section. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue inside front cover
- Exhibition catalogue pages 8-9
- Exhibition catalogue pages 32-33
- Exhibition catalogue pages 38-39
Web
As the web developer for Adelson Galleries, I integrated the exhibition into the gallery's website, including updates to the exhibition history, virtual gallery, and homepage.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown is by Federico Uribe. All rights reserved by respective rights holders.
