Federico Uribe: Animals and Friends New York Times Ad Campaign

A print advertisement campaign was designed for The New York Times, running weekly over the course of the exhibition with four distinct versions, each drawing on a different work from the show. I coordinated with the publisher on placement and production specifications to ensure quality.

The series shares a consistent typographic and layout language, establishing a recognizable identity for the campaign from week to week while allowing each version to feature its own work. Given the sculptural and unconventional nature of the material, the layout gave particular attention to how each piece read at newsprint scale and resolution.

I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print use.

All artwork shown is by Federico Uribe. All rights reserved by respective rights holders.