- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, cover spread
- Design by Alex Stevovich. Artwork by Frohawk Two Feathers
I designed the exhibition catalogue for Frohawk Two Feathers: Kill Your Best Ideas, published by Hudson River Museum in conjunction with the exhibition on view February 7 through May 17, 2015. The catalogue runs 80 pages and blends Frohawk Two Feathers' fictional narrative with scholarly writing, including a section connecting the exhibition to the museum's collection of Hudson River School paintings, tying the landscapes of his imaginary Republic of Frengland to the museum's holdings. The catalogue concludes with a complete plate section of works in the exhibition. The publication was also adapted to a digital edition for online display and distribution. The exhibition was curated by Bartholomew F. Bland, Director of Curatorial Affairs, under the direction of Michael Botwinick, Director of Hudson River Museum. I coordinated with Linda Locke, Publication Director, throughout the project.
Scope of Work
- Visual identity development for the publication.
- Concept development and design direction.
- Layout design and typography across 80 pages.
- Image preparation for print and digital use.
- Digital edition adaptation for online display and distribution.
- Coordination with the printer through production.
Visual Identity
The visual identity for this catalogue was developed as part of the larger exhibition project. I was responsible for the complete design language of the exhibition — typographic system, color, graphic approach — and this extended fully into the catalogue, creating continuity across all materials produced for Frohawk Two Feathers: Kill Your Best Ideas.
Design Overview
The catalogue was designed to support an unusually layered publication, balancing fictional narrative, scholarly content, and sustained plate presentation across 80 pages.
Spreads in Sequence
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, cover spread
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, inside front cover spread
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 2–3
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 4–5
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 6–7
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 8–9
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 10–11
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 12–13
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 14–15
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 16–17
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 18–19
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 20–21
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 22–23
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 24–25
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 26–27
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 28–29
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 30–31
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 32–33
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 34–35
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 36–37
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 38–39
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 40–41
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 42–43
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 44–45
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 46–47
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 48–49
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 50–51
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 52–53
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 54–55
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 56–57
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 58–59
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 60–61
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 62–63
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 64–65
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 66–67
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 68–69
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 70–71
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 72–73
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 74–75
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 76–77
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, pages 78–79
- Frohawk Two Feathers: Kill Your Best Ideas exhibition catalogue, inside back cover spread
Technical
I was responsible for image preparation throughout, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for both print and digital use.
Production Coordination
I coordinated with the printer through production to ensure print quality and accurate color reproduction.
Artwork Attributions
All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.