Frohawk Two Feathers: Kill Your Best Ideas

Design of the exhibition catalogue for Frohawk Two Feathers: Kill Your Best Ideas, The Battle for New York and Its Lifeline, the Hudson River, produced for the Hudson River Museum. The publication supported both scholarly research and the artist’s elaborate fictional narratives through a disciplined, text-driven design approach.

Details

Summary

This catalogue was created to accompany the final chapter of Umar Rashid’s alternate-history series The American Proteus, organized by the Hudson River Museum. The design balanced historical scholarship with narrative storytelling, using restrained typography and structured layouts to support essays that weave together real and imagined histories of the Hudson River region.

Contributing Roles

Alex Stevovich was responsible for the visual identity and design of the exhibition catalogue, including concept development, layout, typography, image preparation, and coordination through production. The role also included extending the exhibition’s visual language across related digital and promotional materials while supporting a publication that blended scholarly research with narrative fiction.

Article

I designed the exhibition catalogue for Frohawk Two Feathers: Kill Your Best Ideas, The Battle for New York and Its Lifeline, the Hudson River, organized by the Hudson River Museum as the final chapter of Umar Rashid’s alternate-history series The American Proteus. The publication needed to support both the exhibition’s scholarly framework and the artist’s intricate fictional lore.

The essays weave together art-historical context and invented histories, and the layout follows a clear, disciplined grid with quiet typography to allow the narrative to unfold without distraction. This approach treated the catalogue as both a historical text and a narrative chronicle, reinforcing the exhibition’s conceptual structure.

Select spreads include installation views placing Rashid’s work alongside paintings from the Hudson River School, underscoring the dialogue between real and imagined histories of the region. Director of Publications Linda Locke was closely involved during the design phase, offering insights that helped refine and elevate the final publication.

Spreads in Sequence

  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, cover
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, inside cover front
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 2-3
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 4-5
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 6-7
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 8-9
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 10-11
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 12-13
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 14-15
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 16-17
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 18-19
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 20-21
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 22-23
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 24-25
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 26-27
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 28-29
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 30-31
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 32-33
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 34-35
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 36-37
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 38-39
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 40-41
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 42-43
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 44-45
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 46-47
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 48-49
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 52-53
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 52-53
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 54-55
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 56-57
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 58-59
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 60-61
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 62-63
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 64-65
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 66-67
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 68-69
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 70-71
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 72-73
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 74-75
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 76-77
  • Client: Hudon River Museum
  • Visit figure page
  • Frohawk Two Feathers Kill Your Best Ideas exhibition catalog, pages 78-79
  • Client: Hudon River Museum
  • Visit figure page

Contibutors

Alex Stevovich

Alex Stevovich is an independent polymath guided by a self-directed perspective. His projects focus on original content and innovation developed through discovery-driven work grounded in first-principles thinking.