Ghost (G)

The Ghost G mascot is a rounded square ghost form with large expressive eyes, a small smile, and two small fangs — rendered in flat white with a soft gloss highlight and a bold black outline. Three yellow question marks float above the character, giving it a curious, playful expression. The overall character design sits comfortably in a kawaii adjacent register — simple, immediately likeable, and legible at any scale.

The campaign palette is built around bright pink with a diagonal stripe pattern field, white, and yellow accent marks. The word "ghost" is set in a bold rounded lowercase beneath the character, maintaining the approachable tone throughout.

The illustration was adapted across a full set of campaign formats. A poster serves as the primary illustration. Card, banner, and wide banner formats were produced for different placement contexts, each adapting the character and wordmark to the available space. A close cropped hero image foregrounds the mascot face at large scale for high impact presentations.

The final illustrations are produced entirely in vector, with no additional post processing.