Honeycomb Brand Identity

Honeycomb Graphic Logo for dark backgrounds.
  • Honeycomb Graphic Logo for Dark Backgrounds
  • Original artwork by Alex Stevovich
  • © Alex Stevovich

I developed the brand identity for Honeycomb, an entertainment development brand supporting production arts franchise work. The mark draws on the concept of an eight dimensional honeycomb lattice, a speculative theoretical model proposing the structure of reality as a layered hexagonal field, translated into a colorful and mysterious visual identity with an aesthetic nod to eastern entertainment companies.

Scope of Work

  • Development of visual identity and concept.
  • Design of wordmark.
  • Design of hexagonal lattice mark.
  • Development of dark, light, and annihilator variants.
  • Production of vector artwork for final outputs.

Deliverables

A set of graphics were developed as an initial package of branding assets. All final artwork was produced as digital vector illustrations.

Graphic Logo

Honeycomb Graphic Logo
  • Honeycomb Graphic Logo
  • Vector illustration
  • Original artwork by Alex Stevovich
  • © Alex Stevovich

Six hexagonal cells arranged in a ring around a central negative space, each cell filled with a distinct color across a warm to cool spectrum, pink, orange, yellow, sky blue, magenta, and lavender. A soft diagonal highlight runs through each cell, giving the lattice a faceted, gemlike quality. The wordmark sits below in white, with the numeral 8 in bright pink.

Variants

Honeycomb Graphic Logo for dark backgrounds.
  • Honeycomb Graphic Logo for Dark Backgrounds
  • Original artwork by Alex Stevovich
  • © Alex Stevovich

The full color lattice and wordmark set against a deep charcoal field, the colors reading with extra saturation and glow against the dark background.

Honeycomb Graphic Logo Annihilated Variant.
  • Honeycomb Graphic Logo Annihilated Variant
  • Original artwork by Alex Stevovich
  • © Alex Stevovich

A sinister recoloring of the mark, every cell and the wordmark rendered in a single saturated red against black, stripped of the gemlike shading and highlight detail. The lattice reads as flat and monolithic in this version, a more aggressive counterpart to the standard colorful identity.

Vector Artwork

Honeycomb Logo Graphic for comparisonHoneycomb Logo Graphic vector-line for comparison
  • Demonstration of underlying vector-lines for the Lydio Square Logo Illustration
  • Original artwork by Alex Stevovich
  • © Alex Stevovich

The final illustration is produced entirely in vector, with no additional post processing.

© 2010 Alex Stevovich

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