Hudson River Museum Newspaper Campaign 2015

A weekly advertisement campaign was designed for The Journal News, running throughout the course of 2014 to present the museum's exhibitions, events, and program information. Each ad covered a mix of content specific to that week, including current exhibitions, upcoming events, movie and concert programming, and planetarium scheduling. I coordinated with the publisher on placement and production specifications to ensure quality, including color reproduction in newsprint.

Given the rapid pace of the deliverables, the goal was a controlled and reusable design system that could be easily iterated on and published on a weekly basis throughout the year. A set of colored themes and strong supporting imagery were used consistently to keep each ad legible and distinct within the surrounding newspaper content.

I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print use.

All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.