- Jacob Collins: 2015 Brochure
- Design Layout Around Fine Art for Brochure
- Design by Alex Stevovich. Artwork by Jacob Collins
I developed visual identity and associated design materials for Jacob Collins, a solo exhibition at Adelson Galleries, on view April 28 through May 30, 2015. The exhibition presented Collins' landscapes, still lifes, and portraits.
Scope of Work
- Development of the exhibition's visual identity.
- Design of exhibition brochure and invitation.
- Design of full-page advertisement for Art & Antiques magazine.
- Design of weekly print advertisement campaign for The New York Times.
- Design of exhibition catalogue (print and digital).
- Development and maintenance of exhibition web presence.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Title lettering design
Brochure
A three-panel brochure was designed presenting works from the exhibition, functioning as both a mailable invitation to the opening reception and a gallery takeaway. The piece was designed with a custom envelope for mailing. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Three-panel brochure design
Advertisement
Art & Antiques
A full-page advertisement was designed for placement in Art & Antiques magazine. I coordinated with the publisher on placement and production specifications to ensure quality.
- Jacob Collins (2015) Art & Antiques Magaizne Ad
- Advertisement Design Around Fine Art
- Featuring Jacob Collins' Flour
- Design by Alex Stevovich. Artwork by Jacob Collins
The New York Times
- Jacob Collins (2015) New York Times Ad Campaign Week 1
- Advertisement Design Around Fine Art
- Featuring Jacob Collins' Spring Bouquet
- Design by Alex Stevovich. Artwork by Jacob Collins
- Jacob Collins (2015) New York Times Ad Campaign Week 2
- Advertisement Design Around Fine Art
- Featuring Jacob Collins' Violin
- Design by Alex Stevovich. Artwork by Jacob Collins
- Jacob Collins (2015) New York Times Ad Campaign Week 3
- Advertisement Design Around Fine Art
- Featuring Jacob Collins' Peonies in a Square Glass
- Design by Alex Stevovich. Artwork by Jacob Collins
- Jacob Collins (2015) New York Times Ad Campaign Week 4
- Advertisement Design Around Fine Art
- Featuring Jacob Collins' Sunflowers
- Design by Alex Stevovich. Artwork by Jacob Collins
Catalogue
A full exhibition catalogue was designed, running 94 pages exclusive of cover, presenting works in the exhibition as a plate section. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue pages 2-3
- Exhibition catalogue pages 4-5
- Exhibition catalogue pages 28-29
- Exhibition catalogue pages 64-65
- Exhibition catalogue pages 84-85
Web
As the web developer for Adelson Galleries, I integrated the exhibition into the gallery's website, including updates to the exhibition history, virtual gallery, and homepage.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
