Alex StevovichAlex Stevovich
Alex StevovichAlex Stevovich
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Jacob Collins (2015) New York Times Ad Campaign

Jacob Collins (2015) New York Times Ad Campaign Week 1
  • Jacob Collins (2015) New York Times Ad Campaign Week 1
  • Advertisement Design Around Fine Art
  • Featuring Jacob Collins' Spring Bouquet
  • Design by Alex Stevovich. Artwork by Jacob Collins

I designed a weekly print advertisement campaign for The New York Times, produced for Jacob Collins (2015), a solo exhibition of landscapes, still lifes, and portraits held at Adelson Galleries, New York, April 28 through May 30, 2015.

Scope of Work

  • Design of a weekly print advertisement campaign for The New York Times.
  • Coordination with the publisher on placement and production specifications.
  • Image preparation for print use.

Advertisement Deliverables

A print advertisement campaign was designed for The New York Times, running weekly over the course of the exhibition with four distinct versions, each drawing on a different work from the show. I coordinated with the publisher on placement and production specifications to ensure quality.

The series shares a consistent typographic and layout language, establishing a recognizable identity for the campaign from week to week while allowing each version to feature its own painting. This approach suited the cadence of the paper's format and kept the campaign legible at a glance amid surrounding editorial content.

Jacob Collins (2015) New York Times Ad Campaign Week 1
  • Jacob Collins (2015) New York Times Ad Campaign Week 1
  • Advertisement Design Around Fine Art
  • Featuring Jacob Collins' Spring Bouquet
  • Design by Alex Stevovich. Artwork by Jacob Collins
Jacob Collins (2015) New York Times Ad Campaign Week 2
  • Jacob Collins (2015) New York Times Ad Campaign Week 2
  • Advertisement Design Around Fine Art
  • Featuring Jacob Collins' Violin
  • Design by Alex Stevovich. Artwork by Jacob Collins
Jacob Collins (2015) New York Times Ad Campaign Week 3
  • Jacob Collins (2015) New York Times Ad Campaign Week 3
  • Advertisement Design Around Fine Art
  • Featuring Jacob Collins' Peonies in a Square Glass
  • Design by Alex Stevovich. Artwork by Jacob Collins
Jacob Collins (2015) New York Times Ad Campaign Week 4
  • Jacob Collins (2015) New York Times Ad Campaign Week 4
  • Advertisement Design Around Fine Art
  • Featuring Jacob Collins' Sunflowers
  • Design by Alex Stevovich. Artwork by Jacob Collins

Technical

I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print use.

Artwork Attributions

All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.

© 2015 Alex Stevovich

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Related Capabilities

Fine Art Layout

    Fine art layout covering typography, spacing, sequencing, and image treatment for artwork presentation within publications, exhibitions, and documentation — developed to museum and publishing standards for institutional and archival contexts.

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      Advertisement work spanning the full campaign lifecycle — from concept and placement strategy through production and publisher coordination. Clients include major galleries, cultural institutions, museums, entertainment companies, and commercial brands, with work appearing in The New York Times, Art in America, Artforum, and most major U.S. national publications.

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      Related Practices

      Visual Arts

      Colors in the Sky brandingColors in the Sky branding

        My Visual Arts practice encompasses graphic arts, publication design, illustration, branding, and digital presentation, with a specialization in fine arts and cultural institutions. The practice includes extensive work for leading museums and galleries, contributions to projects involving artists such as Mary Cassatt, John Singer Sargent, and Pablo Picasso, and the production of more than 10,000 pages of books, catalogues, and design materials supporting hundreds of exhibitions.

        The practice also encompasses web development and the creation of visual identity systems for businesses, institutions, and independent organizations.

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