- Exhibition introductory wall panel design
- Design by Alex Stevovich. Photography by Samantha Siegel
I developed visual identity and associated design materials for Jordan Matter: Dancers Among Us, an exhibition at Hudson River Museum, on view October 17, 2015 through January 17, 2016. The exhibition presented Jordan Matter's photographs of dancers in everyday settings, marking his first solo exhibition in the United States. It was curated by Bartholomew F. Bland, Deputy Director, under the direction of Michael Botwinick, Director of Hudson River Museum. I coordinated with Linda Locke, Publication Director, throughout the project.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including title lettering, quote lettering, and photography wall labels.
- Design of exhibition invitation.
- Design of transit advertisement for MTA Metro-North.
- Design of MTA promotional mailer.
- Design of weekly newspaper advertisements.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Title lettering for wall design
Introductory Panel
A large introductory panel presenting biographical and contextual information on Jordan Matter was designed to be mounted at the entrance of the exhibition.
- Introductory wall panel design
Quote Lettering
Three quotes were produced as vinyl adhesive lettering and applied directly to the gallery walls throughout the exhibition.
- Quote Lettering - Jordan Matter
- Quote Lettering - James Brown
- Quote Lettering - Isadora Duncan
Photography Wall Labels
Forty-three individual photography wall labels were designed as museum-quality printed panels for the exhibition, providing caption and contextual information for each work on display.
- Photography Wall Label - At the Louvre
- Photography Wall Label - Balancing Act
- Photography Wall Label - Red Sky at Night
- Photography Wall Label - Vista
Invitation
A postcard invitation was designed and printed for promotional mailings and as a takeaway at the gallery. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Invitation postcard design
Advertisement
MTA Metro-North Poster
A promotional poster was designed for display in the MTA Metro-North transit system as part of an arrangement between Hudson River Museum and MTA offering a combined rail and museum discount package.
- Design of the MTA Metro-North Poster
MTA Promotional Mailer
A two-sided promotional mailer was designed to MTA specifications as part of the museum's arrangement with Metro-North. The piece promoted the exhibition alongside a programming schedule for Gallery Stage Dance events held in conjunction with the exhibition.
- MTA promotional mailer design
Newspaper Advertisements
Weekly advertisement placements were designed for Hudson River Museum exhibition programming, appearing consistently in print to maintain ongoing public visibility for the museum's exhibitions.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Attributions
All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
