- Exhibition introductory wall panel design
- Design by Alex Stevovich. Artwork by Juan Bernal
I developed visual identity and associated design materials for Juan Bernal: Pure and Simple, an exhibition at Hudson River Museum, on view May 14 through September 18, 2016. The exhibition presented Juan Bernal's paintings and photography, and included *The Great River*, a 6 x 9 foot oil on canvas commissioned for the exhibition. It was curated by Bartholomew F. Bland, Deputy Director, under the direction of Michael Botwinick, Director of Hudson River Museum. I coordinated with Linda Locke, Publication Director, throughout the project.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including introductory panel, artwork panel, and quote lettering.
- Design of artwork wall labels.
- Design of exhibition invitation.
- Design of visual email campaign.
- Design of weekly newspaper advertisements.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Invitation
A folded invitation was designed in postcard format, sealed for mailing and opened upon removal of the seal to reveal the invitation and exhibition details inside. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Invitation design
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Introductory Panel
A large introductory panel presenting biographical and contextual information on Juan Bernal was designed to be mounted at the entrance of the exhibition.
- Introductory wall panel design
The Great River Panel
A large artwork panel was designed for The Great River, documenting Bernal's process from initial photography through compositional studies to the final commissioned painting, presented alongside the work in the gallery.
- The Great River wall panel design
Quote Panel
A quote was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Quote wall lettering design
Wall Labels
Fifteen artwork wall labels were designed as museum-quality printed panels for the exhibition, providing caption and contextual information for each work on display.
- Wall label design - Cathedral
- Wall label design - Glow
- Wall label design - Leaf and Light Ray
Advertisement
Email Campaign
A visual email campaign was designed and managed to promote the exhibition.
- Visual email design
Newspaper Advertisements
Weekly advertisement placements were designed for Hudson River Museum exhibition programming, appearing consistently in print to maintain ongoing public visibility for the museum's exhibitions.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Attributions
All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
