- Exhibition catalogue cover spread featuring the artwork of Jamie Wyeth and Federico Uribe
- Design by Alex Stevovich. Artwork by Jamie Wyeth and Federico Uribe
I designed promotional and supporting materials for Adelson Galleries' participation in Miami Project 2014, on view December 2 through December 7, 2014. Miami Project was a contemporary and modern art fair held annually during Miami Art Week in the Wynwood District. The booth presented works by Federico Uribe, Andrew Wyeth, Jamie Wyeth, Andrew Stevovich, and John Walker.
Scope of Work
- Development of the exhibition's visual identity.
- Development of a joint graphic brand system for Adelson Galleries and Adelson Galleries Boston.
- Design of environmental graphics, including artist wall lettering.
- Design of exhibition invitation.
- Design of exhibition catalogue (print and digital).
- Supporting design work throughout the exhibition.
- Development and maintenance of web presence for the event.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Brand System
A unified graphic identity was developed joining Adelson Galleries and Adelson Galleries Boston under a single brand for the fair, applied consistently across all materials produced for the event.
- Joint galleries graphic branding design
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Artist Wall Lettering
Five sets of artist name lettering were produced as vinyl adhesive lettering and applied directly to the gallery walls, designating each artist's section within the booth.
- Wall lettering design - Andrew Wyeth
- Wall lettering design - Jamie Wyeth
- Wall lettering design - Andrew Stevovich
- Wall lettering design - Federico Uribe
- Wall lettering design - John Walker
Invitation
A postcard invitation was designed for promotional mailings. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Postcard invitation design
Catalogue
A full exhibition catalogue was designed, running 76 pages exclusive of cover. The catalogue opens with gallery information and fair details including booth and location, followed by a plate section presenting all works in the exhibition. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue pages 8-9
- Exhibition catalogue pages 22-23
- Exhibition catalogue pages 58-59
- Exhibition catalogue pages 74-75
General Design
General design support was provided throughout the exhibition.
Web
As the web developer for both Adelson Galleries and Adelson Galleries Boston at the time, I updated both gallery websites throughout the event to reflect the fair participation.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
