- Exhibition catalogue cover spread
- Design by Alex Stevovich. Artwork by Jonas Lie
I developed visual identity and associated design materials for Oh Panama! Jonas Lie Paints the Panama Canal, an exhibition organized by Hudson River Museum and the James A. Michener Art Museum, on view February 7 through May 8, 2016. The exhibition presented Jonas Lie's paintings documenting the construction of the Panama Canal in 1913. It was curated by Bartholomew F. Bland, Director of Curatorial Affairs, under the direction of Michael Botwinick, Director of Hudson River Museum. I coordinated with Linda Locke, Publication Director, throughout the project.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including introductory panel, artist panel, historical context panel, and artwork wall labels.
- Design of exhibition catalogue (print and digital).
- Design of visual email campaign.
- Design of weekly newspaper advertisements.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Introductory Panel
A large introductory text panel was designed to be mounted at the entrance of the exhibition.
- Introductory wall panel design
Artist Panel
A panel presenting biographical information on Jonas Lie was designed to be mounted within the gallery.
- Artist wall panel design
Panama Canal Construction Panel
A panel presenting the history of the Panama Canal's construction was designed to be mounted within the gallery.
- Panama canal construction wall panel design
Wall Labels
Thirteen artwork wall labels were designed as museum-quality printed panels adhered directly to the gallery wall. Some labels are joint captions covering multiple works.
- Wall label for Gates of Pedro Miguel
- Wall label for Heavenly Host and Crane at Miraflores
- Wall label for Toil
Advertisement
Email Campaign
A visual email campaign was designed and managed to promote the exhibition.
Newspaper Advertisements
Weekly advertisement placements were designed for Hudson River Museum exhibition programming, appearing consistently in print to maintain ongoing public visibility for the museum's exhibitions.
Catalogue
A full exhibition catalogue was designed, running 100 pages exclusive of cover. The catalogue opens with a foreword followed by hero sections covering acknowledgments, lenders, artist biography, the canal and its construction, the isthmus as a tourist site, and an early map of Panama and the canal zone. Two long-form essays follow, presented with images interwoven throughout the text, concluding with a plate section of works in the exhibition. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue pages 26-27
- Exhibition catalogue pages 56-57
- Exhibition catalogue pages 64-65
- Exhibition catalogue pages 88-89
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown is by the respective artists.
