- Exhibition catalogue cover spread featuring Peter Reginato's Pandora Red / Zombie Hell
- Design by Alex Stevovich. Artwork by Peter Reginato
I developed visual identity and associated design materials for Peter Reginato: Fiction, an exhibition at Adelson Galleries, on view June 4 through July 31, 2015. The exhibition presented Reginato's paintings, applying his established enamel paint technique to canvas.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including wall title lettering.
- Design of exhibition invitation.
- Design of full-page advertisement.
- Design of exhibition catalogue (print and digital).
- Development and maintenance of exhibition web presence.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Title lettering design
Invitation
A folded invitation with a custom envelope was designed for the opening reception. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Folding invitation design
Advertisement
Art & Antiques
A full-page advertisement was designed for placement in Art & Antiques magazine. I coordinated with the publisher on placement and production specifications to ensure quality.
- Full-page ad placed in art & antiques magazine
Catalogue
A full exhibition catalogue was designed, running 60 pages exclusive of cover. The catalogue opens with an introductory text followed by a plate section presenting all works in the exhibition. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue pages 4-5
- Exhibition catalogue pages 8-9
- Exhibition catalogue pages 32-33
Web
As the web developer for Adelson Galleries, I integrated the exhibition into the gallery's website, including updates to the exhibition history, virtual gallery, and homepage.
- Website current exhibitions page design
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
