- Exhibition catalogue cover spread featuring Pablo Picasso's Femmes Se Reposant
- Design by Alex Stevovich. Artwork by Pablo Picasso
I developed visual identity and associated design materials for Picasso / Vollard: Prints from the Stock of the Artist's Publisher, an exhibition produced by Marc Rosen Fine Art and presented at Adelson Galleries, on view October 6 through November 14, 2015. The exhibition presented prints by Pablo Picasso from the stock of Ambroise Vollard, Picasso's publisher and dealer. Ambroise Vollard was among the most significant art dealers and publishers of the early 20th century, and the prints from his stock represent some of the most historically important works in Picasso's printed oeuvre.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including wall title lettering.
- Design of exhibition invitation.
- Design of full-page advertisement for the International Fine Print Dealers Association.
- Design of weekly print advertisement campaign for The New York Times.
- Design of exhibition catalogue (print and digital).
- Development and maintenance of exhibition web presence.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Title lettering design
Invitation
A folded invitation with a custom envelope was designed for the opening reception. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Folding invitation design
Advertisement
International Fine Print Dealers Association
An advertisement was designed for placement with the International Fine Print Dealers Association print fair catalogue. I coordinated with the publisher on placement and production specifications to ensure quality.
- Picasso / Vollard ad for the IFPDA Print Fair Catalogue
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's PERSONNAGES MASQUÉS ET FEMME OISEAU
- Design by Alex Stevovich. Artwork by Pablo Picasso
The New York Times
A print advertisement campaign was designed for The New York Times, running weekly over the course of the exhibition with four distinct versions. I coordinated with the publisher on placement and production specifications to ensure quality.
- Picasso / Vollard New York Times Ad Campaign Week 1
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's PERSONNAGES MASQUÉS ET FEMME OISEAU
- Design by Alex Stevovich. Artwork by Pablo Picasso
- Picasso / Vollard New York Times Ad Campaign Week 2
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's MINOTAURE CARESSANT UNE DORMEUSE
- Design by Alex Stevovich. Artwork by Pablo Picasso
- Picasso / Vollard New York Times Ad Campaign Week 3
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's SCÈNE BACCHIQUE AU MINOTAURE
- Design by Alex Stevovich. Artwork by Pablo Picasso
- Picasso / Vollard New York Times Ad Campaign Week 4
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's FAUNE DÉVOILANT UNE FEMME
- Design by Alex Stevovich. Artwork by Pablo Picasso
Catalogue
A full exhibition catalogue was designed, running 136 pages exclusive of cover. The catalogue opens with a short essay followed by a plate section presenting all works in the exhibition. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue pages 2-3
- Exhibition catalogue pages 12-13
- Exhibition catalogue pages 90-91
- Exhibition catalogue pages 126-127
Web
As the web developer for Adelson Galleries, I integrated the exhibition into the gallery's website, including updates to the exhibition history, virtual gallery, and homepage.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown is by Pablo Picasso.
