- Picasso / Vollard New York Times Ad Campaign Week 3
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's SCÈNE BACCHIQUE AU MINOTAURE
- Design by Alex Stevovich. Artwork by Pablo Picasso
I designed a weekly print advertisement campaign for The New York Times, produced for Picasso / Vollard: Prints from the Stock of the Artist's Publisher, an exhibition produced by Marc Rosen Fine Art and presented at Adelson Galleries, October 6 through November 14, 2015. The exhibition presented prints by Pablo Picasso from the stock of Ambroise Vollard, Picasso's publisher and dealer.
Scope of Work
- Design of weekly print advertisement campaign for The New York Times.
- Coordination with the publisher on placement and production specifications.
- Image preparation for print use.
Advertisement Deliverables
A print advertisement campaign was designed for The New York Times, running weekly over the course of the exhibition with four distinct versions, each drawing on a different print from the show. I coordinated with the publisher on placement and production specifications to ensure quality.
The series shares a consistent typographic and layout language, establishing a recognizable identity for the campaign from week to week while allowing each version to feature its own print. Given the historical significance of the material, the layout kept the works legible at newsprint scale while preserving the detail characteristic of Picasso's printmaking.
- Picasso / Vollard New York Times Ad Campaign Week 1
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's PERSONNAGES MASQUÉS ET FEMME OISEAU
- Design by Alex Stevovich. Artwork by Pablo Picasso
- Picasso / Vollard New York Times Ad Campaign Week 2
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's MINOTAURE CARESSANT UNE DORMEUSE
- Design by Alex Stevovich. Artwork by Pablo Picasso
- Picasso / Vollard New York Times Ad Campaign Week 3
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's SCÈNE BACCHIQUE AU MINOTAURE
- Design by Alex Stevovich. Artwork by Pablo Picasso
- Picasso / Vollard New York Times Ad Campaign Week 4
- Advertisement Design Around Fine Art
- Featuring Pablo Picasso's FAUNE DÉVOILANT UNE FEMME
- Design by Alex Stevovich. Artwork by Pablo Picasso
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print use.
Artwork Attributions
All artwork shown is by Pablo Picasso.
