- Exhibition poster design featuring Jorge González Camarena's La Patria
I developed visual identity and associated design materials for *Pintando: Colors of Education*, an exhibition of masterpieces by renowned 20th century Mexican artists at Lehman College Art Gallery, on view August 13 through September 22, 2018. The exhibition was presented by Lehman College Art Gallery, Mexico's National Commission of Public Textbooks, and the Consulate General of Mexico in New York, and was curated by Bartholomew F. Bland, Executive Director of Lehman College Art Gallery.
Scope of Work
- Development of the exhibition's visual identity.
- Development of original graphics and vector artwork for use across exhibition materials.
- Design of environmental graphics, including title lettering, banner, artist listing panel, introductory panels, and theme panels.
- Design of exhibition poster.
- Design of visual email campaign.
- Design of exhibition invitation.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Original Graphics
Original graphics and vector artwork were developed for use across the exhibition materials. Some motifs are derivatives of works featured in the exhibition.
Invitation
A folded invitation was designed in postcard format, sealed for mailing and opened upon removal of the seal to reveal the invitation inside. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Exhibition folding invitation design
Environment
These materials were designed for installation in and around the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall. Example shown is presented on a color background for presentation purposes; the lettering was produced in black.
- Exhibition title design
Banner
A large-format banner was designed for display in and around the exhibition space to promote the exhibition.
- Banner design
Introductory Panel
Two introductory wall panels were designed to be mounted at the entrance of the exhibition, presenting the same text in English and Spanish respectively.
- Introductory wall panel design in english
- Introductory wall panel design in spanish
Artists Panel
A large wall panel listing all exhibiting artists was designed to be mounted within the gallery.
- Artists wall panel design
Theme Panels
Four theme panels were designed for installation throughout the physical space of the exhibition, providing categorical context for the works on display. Each panel presented text in both English and Spanish.
- Theme panel design for National Symbols
- Theme panel design for Education as Empowering Right
- Theme panel design for Art Towards a Cosmopolitan and Modern Society
- Theme panel design for Features of Mexican Culture
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Poster
A large-format exhibition poster was designed for display across multiple locations to promote the exhibition.
- Exhibition poster design featuring Jorge González Camarena's La Patria
Email Campaign
A visual email campaign was designed and managed to promote the exhibition.
- Screen capture of visual email campaign design
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Artwork Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
