- Exhibition introductory wall panel design
I developed visual identity and associated design materials for Promoting the President, an exhibition at Hudson River Museum, on view February 7 through May 17, 2015. The exhibition explored images of George Washington organized around four themes: Hero-General, Portraits, Memorials and Mementos, and Man or Myth. I coordinated with Linda Locke, Publication Director, throughout the project.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including introductory panel and quote lettering.
- Design of exhibition invitation.
- Design of transit advertisement for MTA Metro-North.
- Design of visual email campaign.
- Design of weekly newspaper advertisements.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Introductory Panel
A large introductory text panel was designed to be mounted at the entrance of the exhibition.
- Introductory wall panel design
Quote Panels
Four large-format quotes were produced as vinyl adhesive lettering and applied directly to the gallery walls at various points throughout the exhibition.
- Quote Panel - Thomas Jefferson
- Quote Panel - Pavel Petrovich Svinin
- Quote Panel - Ronald Reagan
- Quote Panel - Abigail Adams
Invitation
A two-sided invitation was designed with a custom envelope for mailing and gallery distribution. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Invitation design
- Invitation envelope design
Advertisement
MTA Metro-North Poster
A promotional poster was designed for display in the MTA Metro-North transit system as part of an arrangement between Hudson River Museum and MTA offering a combined rail and museum discount package.
- Design of the MTA Metro-North Poster
Email Campaign
A visual email campaign was designed and managed to promote the exhibition.
- Visual email design
Newspaper Advertisements
Weekly advertisement placements were designed for Hudson River Museum exhibition programming, appearing consistently in print to maintain ongoing public visibility for the museum's exhibitions.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Attributions
All artwork shown is by the respective artists and is presented for historical and educational purposes.
