Seogi Brand Identity

Seogi is set in a rounded lowercase sans serif with a distinctive top bar cutting across the S, filled in an accent color that shifts by context. Red and blue versions were developed alongside black on white and white on dark variants, with the lowercase o in the second syllable carrying the same accent color as a recurring detail.

The primary logo depicts a crowned mask built from assembled graphic parts, a winged crest rising to a flame like peak above a central eye, set over a shield shaped lower face. The emblem sits above the wordmark as the brand's main lockup, rendered in the same flexible color system as the type.

The square logo mark was produced in a range of color combinations, including full color on black, black on white, solid blue, and split color treatments dividing the mask between two tones. These function as flexible alternates rather than a fixed variant system, since the mask itself carries no single defined color language, only the wordmark does.

A standalone version of the emblem's upper visor was developed as its own mark, isolating the winged crest and central eye without the lower face, for use where a simpler or more compact symbol is needed.

Alongside the more abstracted graphic emblem, a fuller illustrated version of the mask was developed as its own branding element, closer in style to a rendered face than a geometric mark. This version carries more detail in the eye, brow, and jaw shaping, and served as the reference the graphic emblem was distilled from. It appears across a grid of color and style treatments, including solid red, solid blue, black on white, white on black, and split two tone versions dividing the face between blue and grey or red and grey. As with the square logo, these function as flexible color alternates rather than a fixed variant system.

Dark background versions were developed for both the wordmark and the mask emblem, maintaining legibility and impact against black.