- Simches and Company Square Graphic Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
I developed the brand identity for Simches & Company LLP, a professional services firm. The identity works within the established visual language of the field while bringing clarity and refinement to each element.
Scope of Work
- Development of visual identity and concept.
- Design of wordmark.
- Design of monogram.
- Design of illustrated logo lockups in horizontal and square formats.
- Development of blue field variant.
- Production of vector artwork for final outputs.
Identity
The palette of navy and silver carries the authority and trustworthiness expected in professional services while remaining clean and versatile. The identity was developed alongside a broader website project incorporating a strong blue and a lighthouse motif, and the mark was designed to sit comfortably within that wider visual context.
Deliverables
A set of graphics were developed as an initial package of branding assets. All final artwork was produced as digital vector illustrations.
Lettering
- Simches and Company Wordmark
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The wordmark sets Simches & Company LLP in spaced small capitals, navy throughout with the ampersand in silver — a subtle distinction that gives the mark a quiet typographic detail without disrupting its overall formality.
- Simches and Company Monogram
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
An overlapping SC monogram in navy and silver, the S set larger in the foreground and the C receding behind it. The scale difference and color separation give the mark depth and legibility at small sizes while reading as a single composed form at larger scales.
Illustrated Logo
- Simches and Company Square Illustrated Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The monogram centered above the wordmark in a square format, suited for profile images, seals, and compact placements.
- Simches and Company Horizontal Graphic Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The monogram paired with the wordmark in a side by side horizontal lockup on white, the primary format for letterhead, headers, and standard applications.
Variants
- Simches and Company Horizontal Graphic Logo on Blue
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The horizontal lockup placed on a strong blue field, the mark rendering in white and light navy — developed for use within the broader website and digital presentation context.
Vector Artwork
- Demonstration of underlying vector-lines for the Simches and Company Square Logo Graphic
- Original artwork by Alex Stevovich
- © Alex Stevovich
The final illustration is produced entirely in vector, with no additional post processing.
Testimonial
- Lina Russo
- Simches and Company LLP