- South Florida Property Group Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
I developed the brand identity for South Florida Property Group, a real estate agency. The identity is clean and approachable, working within the visual expectations of the field while carrying a sense of place specific to South Florida coastal living.
Scope of Work
- Development of visual identity and concept.
- Design of wordmark.
- Development of branded graphic banner.
- Production of vector artwork for final outputs.
Identity
The palette centers on a confident mid-blue, evoking clear skies and coastal water without leaning into anything tropical or resort-like. The approach is clean and professional first, with the coastal reference carried through graphic detail rather than overt imagery.
Deliverables
A set of graphics were developed as an initial package of branding assets. All final artwork was produced as digital vector illustrations.
Lettering
- South Florida Property Group Wordmark
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The wordmark sets South Florida Property Group in a rounded sans-serif, approachable and legible at any scale. Set in blue on white, it serves as the primary mark for print placements including signage, magazine, and newspaper applications.
Graphic Banner
- South Florida Property Group Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A wide format banner placing the wordmark on a rich blue field, with a sweeping white wave line crossing the composition. The wave references the coastal character of the South Florida market in a single restrained graphic gesture.
Vector Artwork
- Demonstration of underlying vector-lines for the South Florida Property Group Logo
- Original artwork by Alex Stevovich
- © Alex Stevovich
The final illustration is produced entirely in vector, with no additional post processing.