Strut: The Peacock and Beauty in Art Catalogue

Strut: The Peacock and Beauty in Art exhibition catalogue, cover spread
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I designed the award-winning exhibition catalogue for Strut: The Peacock and Beauty in Art, published by Fordham University Press in conjunction with the exhibition at Hudson River Museum, on view October 11, 2014 through January 18, 2015. The catalogue runs 200 pages and presents six long-form scholarly essays alongside a complete presentation of works from the exhibition, tracing the peacock as a subject across art history and contemporary practice. The publication was also adapted to a digital edition for online display and distribution. It was curated by Bartholomew F. Bland, Director of Curatorial Affairs, under the direction of Michael Botwinick, Director of Hudson River Museum. I coordinated with Linda Locke, Publication Director, throughout the project.

Scope of Work

  • Visual identity development for the publication.
  • Concept development and design direction.
  • Layout design and typography implementation across 200 pages.
  • Image preparation for print and digital use.
  • Digital edition adaptation for online display and distribution.
  • Coordination with Fordham University Press through production.

Visual Identity

The visual identity for this catalogue was developed as part of the larger exhibition project. I was responsible for the complete design language of the exhibition — typographic system, color, graphic approach — and this extended fully into the catalogue, creating continuity across all materials produced for Strut.

Design Overview

The catalogue was designed as a cohesive scholarly object, with a typographic and layout language capable of supporting both long-form essay content and sustained image presentation across 200 pages.

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Technical

I was responsible for image preparation throughout, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for both print and digital use.

Production Coordination

I coordinated with Fordham University Press through production to ensure print quality and accurate color reproduction.

Artwork Attributions

All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.

© 2014 Alex Stevovich

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