- Exhibition catalogue cover spread
- Design by Alex Stevovich. Artwork by exhibiting artists
I developed visual identity and associated design materials for Strut: The Peacock and Beauty in Art, an exhibition at Hudson River Museum, on view October 11, 2014 through January 18, 2015. The exhibition traced the peacock as a subject through art history and contemporary practice. It was curated by Bartholomew F. Bland, Director of Curatorial Affairs, under the direction of Michael Botwinick, Director of Hudson River Museum. I coordinated with Linda Locke, Publication Director, throughout the project.
Scope of Work
- Development of the exhibition's visual identity.
- Design of award-winning exhibition catalogue (print and digital).
- Design of environmental graphics, including exhibition title lettering, introductory panel, entrance door frame display, theme panels, and gallery banner.
- Design of exhibition invitation.
- Design of transit advertisement for MTA Metro-North.
- Design of visual email campaign.
- Design of A-frame signage.
- Design of recurring promotional flyers and in-museum posters for exhibition programming and museum events.
- Design of weekly newspaper advertisements.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in and around the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Title Lettering
The exhibition title was produced as vinyl adhesive lettering and applied directly to the gallery wall.
- Title lettering for wall design
Banner
A large-format banner was designed to hang from the second-floor balcony of the main gallery.
- Banner design
Introductory Panel
A large introductory text panel was designed to be mounted at the entrance of the exhibition.
- Introductory wall panel design
Peacock Gateway Panels
Three flush panels were designed to line the main entrance door frame, presenting a seamless grid of prominent images from the exhibition as a cohesive gateway into the space.
- Peacock Gateway tri-panel design
Theme Panels
Seven theme panels were designed for installation throughout the physical space of the exhibition, providing categorical context for the works on display.
- Theme wall panel - The Exotic Peacock
- Theme wall panel - The Fashionable Peacock
- Theme wall panel - The Gilded Peacock
- Theme wall panel - The Popular Peacock
- Theme wall panel - The Visible Peacock
- Theme wall panel - The Wild Peacock
- Theme wall panel - Today's Peacock
A-Frame Signage
Signage was designed for a large A-frame sandwich board for display within and around the museum.
- A-Frame signage design
Invitation
A folded invitation was designed in postcard format, sealed for mailing and opened upon removal of the seal to reveal the invitation and exhibition details inside. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Folding invitation design
Advertisement
MTA Metro-North Poster
A promotional poster was designed for display in the MTA Metro-North transit system as part of an arrangement between Hudson River Museum and MTA offering a combined rail and museum discount package.
- Design of the MTA Metro-North Poster
Visual Email Campaign
A visual email campaign was designed and managed to promote the exhibition.
- Visual email design
Promotional Materials
Recurring promotional flyers and in-museum posters were produced on an ongoing basis throughout the run of the exhibition, covering programming events including performances and planetarium events as well as the exhibition itself.
- Event signage design
Newspaper Advertisements
Weekly advertisement placements were designed for Hudson River Museum exhibition programming, appearing consistently in print to maintain ongoing public visibility for the museum's exhibitions.
Catalogue
A full exhibition catalogue was designed and published by Fordham University Press, running 200 pages exclusive of cover. The catalogue opens with hero layouts, contributor pages, poems, and special spreads, followed by six long-form essays by different authors presented as complex integrated text and image layouts. The catalogue concludes with a complete presentation of works featured in the exhibition. The publication was recognized with an award through Hudson River Museum's submission process. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.
- Exhibition catalogue cover spread
- Exhibition catalogue inside cover spread
- Exhibition catalogue pages 30-31
- Exhibition catalogue pages 46-47
- Exhibition catalogue pages 120-121
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Attributions
All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
