Strut: The Peacock and Beauty in Art

Design of the exhibition catalogue for Strut: The Peacock and Beauty in Art, a major scholarly exhibition at the Hudson River Museum. The catalogue was essay-driven and required a layout that balanced academic rigor with an expressive, visually immersive design language.

Details

Summary

This exhibition catalogue was created to accompany Strut: The Peacock and Beauty in Art, a scholarly exhibition at the Hudson River Museum examining the peacock’s symbolism across more than 150 works from the nineteenth century to the present. Because the catalogue was built around long-form essays, the design focused on creating a close relationship between text and image, using expressive layouts to keep dense academic writing visually engaging while remaining clear and accessible.

Contributing Roles

Alex Stevovich was responsible for the visual identity and design of the exhibition catalogue, including concept development, layout, typography, and image preparation. The role also included extending the exhibition’s visual language across related digital materials and coordinating the project through production. The work focused on supporting dense scholarly content while establishing a cohesive and expressive visual system aligned with the exhibition’s themes.

Article

I designed the exhibition catalogue for Strut: The Peacock and Beauty in Art, a major scholarly exhibition at the Hudson River Museum examining the symbolism of the peacock across more than 150 works from the nineteenth century to the present. Because the catalogue was entirely essay-driven, the design needed to support long-form academic writing while remaining visually engaging and accessible.

The layout was developed to encourage close interaction between text and image. Typography was allowed to flow around sculptural forms, and asymmetrical compositions were used to echo the elegance and theatricality of the exhibition’s subject. These design decisions helped create a rhythm that complemented the essays rather than overwhelming them.

Each section opened with a designed spread that paired a full-bleed image collage with a decorative pattern page derived from historical textiles and peacock motifs found in the exhibition. These opening spreads served as visual gateways into each essay, establishing atmosphere while maintaining clarity and continuity throughout the book.

The catalogue included feature spreads, poem pages, and an intricate inside-cover grid showcasing the breadth of peacock-related works. Throughout the project, the goal was to balance scholarly rigor with an immersive visual language suited to themes of beauty, vanity, and spectacle. Editor Linda Locke was closely involved during the design phase, offering insights that helped shape and refine the final publication.

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Contibutors

Alex Stevovich

Alex Stevovich is an independent polymath guided by a self-directed perspective. His projects focus on original content and innovation developed through discovery-driven work grounded in first-principles thinking.