- Advertisement for the Ten Artists Exhibition in Artscope Magazine
- Advertisement Design Around Fine Art
- Featuring Mark Steele's Manhattan
- Design by Alex Stevovich. Artwork by Mark Steele
I designed an advertising campaign for Artscope magazine, produced for Ten Artists, a group exhibition at Adelson Galleries Boston featuring the work of Tyson Andree, Sam Earle, Esther Garcia Eder, Jason Gluskin, Trist Govignon, Ian Hughes, Kencaid, Carmen Sasso, Jeff Smith, and Mark Steele.
Scope of Work
- Design of an advertising campaign for Artscope magazine, comprising two full-page advertisements and one half-page advertisement.
- Coordination with the publisher on placement and production specifications.
- Image preparation for print use.
Advertisement Deliverables
An advertising campaign was designed to run in Artscope magazine, consisting of two full-page advertisements and one half-page advertisement over the course of the exhibition. Each version drew on works from different artists in the show, distributed to the publication's readership. I coordinated with the publisher on placement and production specifications to ensure quality.
The campaign shared a consistent typographic and layout language carried across all three placements, establishing a recognizable identity for the exhibition regardless of format. Given the number of participating artists, each version was composed to represent the group nature of the show while giving the featured works enough room to read clearly.
- Full-Page Advertisement for the Ten Artists Exhibition in Artscope Magazine #1
- Advertisement Design Around Fine Art
- Featuring Tristan Govignon's Aubudon Park
- Design by Alex Stevovich. Artwork by Tristan Govignon
- Full-Page Advertisement for the Ten Artists Exhibition in Artscope Magazine #2
- Advertisement Design Around Fine Art
- Featuring Kencaid's Reflections
- Design by Alex Stevovich. Artwork by Kencaid
- Half-Page Advertisement for the Ten Artists Exhibition in Artscope Magazine
- Advertisement Design Around Fine Art
- Featuring Mark Steele's Manhattan
- Design by Alex Stevovich. Artwork by Mark Steele
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print use.
Artwork Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
