- The Eyes Have It! Email Ad Campaign #1
- Advertisement Design Around Fine Art
- Featuring Humaira Abid's Tempting Eyes - XV
- Design by Alex Stevovich. Artwork by Humaira Abid
I designed a visual email campaign for the mailing list, produced for The Eyes Have It!, a group exhibition at Lehman College Art Gallery, August 31 through November 13, 2021. The exhibition featured works by over 40 artists focusing on imagery of the eye.
Scope of Work
- Design of a visual email campaign, comprising three emails distributed over the course of the exhibition.
- Coordination with the gallery on scheduling and content.
- Image preparation for digital use.
Advertisement Deliverables
A visual email campaign was designed and managed to promote the exhibition, with three emails distributed to the gallery's mailing list over the course of its run. The campaign covered the exhibition's opening, its list of participating artists, and reminders ahead of its closing, keeping the show visible to subscribers throughout its three-month run.
Each email drew on the visual identity established for the exhibition, applying its typographic language and layout structure to the email format. Artwork was featured prominently within each design, with supporting details such as dates, hours, and reservation information kept clear and easy to scan.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for digital use.
Artwork Attributions
All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
