The Eyes Have It! Exhibition

Exhibition catalogue cover spread
  • Exhibition catalogue cover spread

I developed the visual identity and associated design materials for The Eyes Have It!, a group exhibition at Lehman College Art Gallery, on view August 31 through November 13, 2021. The exhibition featured works by over 40 artists focusing on imagery of the eye.

Scope of Work

  • Development of the exhibition's visual identity.
  • Design of exhibition catalogue (print and digital).
  • Design of email campaign.
  • Design of takeaway card.
  • Image preparation for print and digital use.

Visual Identity

A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.

Print Materials

Takeaway

A takeaway card was designed and printed for distribution at the gallery.

Takeaway promotional card featuring exhibition information.
  • Branded takeaway card designed for distribution at the gallery.

Advertisement

Email Campaign

A visual email campaign was designed and managed to promote the exhibition.

Design of the visual email campaign to promote the exhibition
  • Design of the visual email campaign to promote the exhibition

Catalogue

A full exhibition catalogue was designed, running 154 pages exclusive of cover. The catalogue opens with an introductory essay with inline images, followed by individual sections for each participating artist, each containing artist text and reproductions of their work. I coordinated with the publisher to ensure production quality and accurate color. The catalogue was also adapted to a digital format for online display and distribution.

Exhibition catalogue cover spread
  • Exhibition catalogue cover spread
Exhibition catalogue pages 18-19
  • Exhibition catalogue pages 18-19
Exhibition catalogue pages 64-65
  • Exhibition catalogue pages 64-65
Exhibition catalogue pages 102-103
  • Exhibition catalogue pages 102-103

Technical

I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.

Artwork Attributions

All artwork shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.

© 2021 Alex Stevovich

Provider

Related Capabilities

Fine Art Layout

    Fine art layout covering typography, spacing, sequencing, and image treatment for artwork presentation within publications, exhibitions, and documentation — developed to museum and publishing standards for institutional and archival contexts.

    Exhibition Design

      Exhibition design covering graphic design, spatial planning, typography, printed materials, and digital media — developed as coherent visual systems for museums, galleries, fairs, and cultural events within institutional standards.

      Related Practices

      Visual Arts

      Colors in the Sky brandingColors in the Sky branding

        My Visual Arts practice encompasses graphic arts, publication design, illustration, branding, and digital presentation, with a specialization in fine arts and cultural institutions. The practice includes extensive work for leading museums and galleries, contributions to projects involving artists such as Mary Cassatt, John Singer Sargent, and Pablo Picasso, and the production of more than 10,000 pages of books, catalogues, and design materials supporting hundreds of exhibitions.

        The practice also encompasses web development and the creation of visual identity systems for businesses, institutions, and independent organizations.