- Exhibition five-panel brochure design featuring the artwork of Thomas Doyle
I developed visual identity and associated design materials for Thomas Doyle: If the Creek Don't Rise, an exhibition at Hudson River Museum, on view February 6 through May 8, 2016. The exhibition was curated by Bartholomew F. Bland, Director of Curatorial Affairs, under the direction of Michael Botwinick, Director of Hudson River Museum. I coordinated with Linda Locke, Publication Director, throughout the project.
Scope of Work
- Development of the exhibition's visual identity.
- Design of environmental graphics, including introductory panel, artist panel, and Thomas Cole panel.
- Design of exhibition brochure.
- Design of exhibition invitation.
- Design of transit advertisement for MTA Metro-North.
- Image preparation for print and digital use.
Visual Identity
A visual identity was developed for the exhibition and applied consistently across all associated materials. This established the typographic language, layout structure, and graphic approach used throughout the deliverables produced.
Environment
These materials were designed for installation in the physical space of the exhibition. In all cases I coordinated with the producer to ensure quality and accuracy.
Introductory Panel
A large introductory text panel was designed to be mounted at the entrance of the exhibition.
- Introductory wall panel design
Artist Panel
A panel presenting biographical and contextual information on Thomas Doyle was designed to be mounted within the gallery.
- Artist wall panel design
Thomas Cole Panel
A panel connecting Thomas Doyle's work to Thomas Cole's Course of Empire series was designed to be mounted within the gallery, presenting the thematic and historical context of the exhibition alongside reproductions of Cole's paintings.
- Thomas Cole wall panel design
Brochure
A five-panel exhibition brochure was designed for distribution at the museum.
- Five-panel brochure design
Invitation
A two-panel folded invitation was designed in postcard format, sealed for mailing and opened upon removal of the seal to reveal the invitation and exhibition details inside. I ensured compliance with mailing standards and coordinated with the printer to maintain production quality.
- Folding invitation design
Advertisement
MTA Metro-North Poster
A promotional poster was designed for display in the MTA Metro-North transit system as part of an arrangement between Hudson River Museum and MTA offering a combined rail and museum discount package.
- Design of the MTA Metro-North Poster
Newspaper Advertisements
Weekly advertisement placements were designed for Hudson River Museum exhibition programming, appearing consistently in print to maintain ongoing public visibility for the museum's exhibitions.
Technical
I was responsible for image preparation, including color balance, cropping, isolation of artwork from backgrounds, and preparing files for print and digital use.
Attributions
All artwork and photography shown was presented as part of the exhibition and remains the property and copyright of its respective rights holders.
