- Tyra Square Illustrated Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
I developed the brand identity for Tyra, an ongoing research and development initiative into real-time engine systems, proprietary effects, licensed software foundations, and platform add-ons. Tyra serves as a unifying brand across these efforts — a coherent identity for internal development and a mark of quality for released products and subsystems.
Scope of Work
- Development of visual identity and concept.
- Design of wordmark.
- Design of illustrated logo mark.
- Development of variant.
- Production of vector artwork for final outputs.
Identity
The goal was a brand that captures the exploration and wonder of real-time worlds — both technically grounded and visually expansive. The mark needed to feel like a window into another dimension: something that could belong equally to a piece of foundational software and to the fictional worlds built with it.
Deliverables
A set of graphics were developed as an initial package of branding assets. All final artwork was produced as digital vector illustrations.
Lettering
- Tyra Wordmark
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
The wordmark sets Tyra in a clean, open letterform with just enough softness to suggest something beyond the purely technical — legible and precise, but with a quiet sense of the fantastical.
Illustrated Logo
- Tyra Square Illustrated Logo
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A circular bauble containing an endless ocean under a star-filled night sky, the water rendered in shifting gradients of blue, cyan, and magenta. A warm pearlescent wave breaks the horizon line, giving the mark depth and movement. The overall effect suggests a world glimpsed through a lens — contained, luminous, and otherworldly.
Variants
- Tyra Illustrated Square Logo for Dark Backgrounds
- Vector illustration
- Original artwork by Alex Stevovich
- © Alex Stevovich
A dark background version in which the logo mark reads as a glowing orb against deep space, amplifying the sense of depth and light within the mark.
Vector Artwork
- Demonstration of underlying vector-lines for the Tyra Illustrated Square Logo
- Original artwork by Alex Stevovich
- © Alex Stevovich
The final illustration is produced entirely in vector, with no additional post processing.