Brochure Design

I design brochures for museums, institutions, and organizations that require clarity, authority, and refined visual structure. Each piece balances complex content with thoughtful composition and production-ready execution.

Summary

Brochure design sits at the intersection of communication, layout, and production.

I have designed brochures for major museums, galleries, institutions, and professional organizations, handling everything from exhibition handouts to complex folded formats and multi-panel informational pieces. This work requires precision in hierarchy, typography, and spatial logic, ensuring that content remains clear, readable, and visually composed.

Every brochure is designed to function both as an informational object and as a refined representation of the institution it serves.

Details

Service Overview

I design brochures for clear communication and thoughtful visual expression, handling complex content with intelligence and care.

My work spans museum exhibition brochures, institutional presentations, product catalogs, and specialty foldouts — each designed to communicate confidently while maintaining refinement and compositional discipline.

Clarity Through Structure

A successful brochure must guide the reader effortlessly. I design with strong hierarchy, deliberate pacing, and precise typographic control so information unfolds naturally across panels and spreads.

Complex content is organized without feeling dense, allowing readers to absorb meaning quickly while still rewarding closer inspection.

Refined Visual Language

My background in fine art, typography, and high-level advertising informs every brochure I design. Each piece is treated as a complete visual composition — balanced, restrained, and intentional.

Rather than relying on decoration, the design communicates through proportion, rhythm, negative space, and carefully calibrated visual emphasis.

  • Folding brochure for the Mandy Greer: The Ecastatic Moment exhibition
  • Client: Hudson River Museum
  • Visit figure page

Production-Ready Design

Brochure design lives or dies in production. I design with full awareness of folds, trims, bleeds, paper stocks, and printing processes, ensuring that even complex formats hold together cleanly once printed.

This experience allows ambitious layouts to remain reliable, readable, and physically satisfying in hand.

Institutional Experience

I have designed hundreds of brochures for leading museums, galleries, and institutions, often serving as the primary printed touchpoint for exhibitions, events, and public-facing programs.

These projects demand authority and restraint — designs that feel trustworthy, composed, and aligned with the institutional voice they represent.

  • Folding brochure for the Jacob Collins (2015) exhibition
  • Client: Adelson Galleries
  • Visit figure page

A Publishing Mindset

Every brochure is approached with the mindset of publishing rather than promotion. The goal is not to overwhelm, but to inform, orient, and leave a lasting impression through clarity and care.

The result is work that feels permanent, thoughtful, and professionally grounded — whether distributed at an exhibition, mailed to an audience, or used as a long-term reference piece.

  • 5-panel folding brochure for the Thomas Doyle: If the Creek Don't Rise exhibition
  • Client: Hudson River Museum
  • Visit figure page

Provider

Alex Stevovich

Alex Stevovich is an independent polymath guided by a self-directed perspective. His projects focus on original content and innovation developed through discovery-driven work grounded in first-principles thinking.